Unlock the potential of HubSpot

When was the last time you really stopped to look at how your marketing emails are performing? Or checked you were using best practice for subscriptions? When did you last test different elements of an email? Or push boundaries to make your emails really personal? If the answer is 'a long time ago', then this week's hacks are for you!????

How to use HubSpot's subscriptions tool

There are lots of ways to manage send lists ?and subscribers in HubSpot - so much so that people often avoid using the built-in tool to manage subscriptions because it looks a little complicated - preferring to use lists and workflows instead. But the subscriptions tool really is the best way to ensure your send lists stay organised, and that your contacts only get the emails they want to receive. Take a look at this hack to learn how to use the tool properly, and get some essential housekeeping rules.

How to test smart modules in your emails with a split cohort workflow

Smart content comes in lots of different forms for email; text, images, subject lines, different types of personalisation...After an interesting training call, one of our team asked if it would be possible to test smart content in emails to see which type was most effective. HubSpot doesn't have a standard A/B test option for this, but thankfully, we have an easy solution. So get testing!

How to create a ‘Related Content’ programmable email module

Have you ever thought about having the most recent and relevant content on your website displayed in the footer of your emails, but ruled it out because it involved too much manual work? Well, our programmable email module is here to help. Create a your own related content module, personalised to your contacts interests.

Want to uncover more ways to use HubSpot? Check out our knowledge base here.