Unlock New Revenue: Why Adding a Publishing Company Could Be Your Smartest Business Move Yet

As an entrepreneur, high-level professional or business owner, we're always looking for new ways to grow our business, expand our reach, and create more impact. But here’s something you may not have considered before: adding a book publishing company to your portfolio.

It might sound like a huge leap, but honestly—it’s a game-changer, and here’s why.

A No-Brainer

1. New Revenue Streams

Of course it sounds incredibly obvious, but running a publishing company creates multiple revenue streams. Whether you’re publishing your own books or offering professional publishing services to clients (notably your current client base; your existing audience), you’re opening doors to new, high-ticket income sources. Consider this—every successful entrepreneur you know, every high-achieving professional, every coach, thought leader or speaker, probably has a book (or multiple books) under their belt. Why? Because books build authority and generate leads.

And if those in your immediate circles don't currently have a book, you know they'll have many they want to write someday...

The fact is, when you own the publishing process, you’re in full control. You can monetise book publishing, book-planning and -writing services, consulting, editing services, and even offer Hybrid Ghostwriting for clients who want a book but don’t have the time to write it themselves. This leads to recurring revenue and positions you as the go-to expert in your industry.

2. Boost Your Authority (And Your Clients’)

As a coach, you’ve likely helped your clients achieve incredible results. Now imagine this: you help them publish their very own books, positioning them as thought leaders in their industry whilst boosting your own authority. Every single book that is published under your brand (known as an imprint) amplifies your credibility. You become the name associated with top-tier, professionally published works.

Imagine it... [Your Name] Publishing.

Or perhaps [Sentimental Symbol] Books.

Or even [Child's Name] Press.

Your publishing house. Your label. Your authors.

Books don’t only elevate your clients—they elevate you. They showcase your ability to lead, mentor, and deliver world-class results (and, spoiler alert, when I reference your ability to lead, you don't need to be an expert in any of these roles, because we would train the team for you). This ripple effect grows your business and attracts high-ticket clients who want to work with the best in the industry, and it means your current client base don't go elsewhere for the book they'll inevitably want to write: they'll stay with you, with someone they trust.

3. Leverage Existing Resources

If you’re already running a thriving coaching or entrepreneurial business, adding a publishing company doesn’t mean you have to start from scratch. You can leverage your existing resources—your team, your client base, your network—and layer on publishing services as a natural extension of your business.

What’s more, much of the technical side of publishing can be outsourced. You don’t have to be involved in every detail. We can help you to build up a small, specialised team of editors, designers, and typesetters (or hire freelancers), and let them handle the day-to-day operations. Your role? Focus on higher-level strategy and building client relationships.

4. It’s Easier Than You Think

One of the biggest misconceptions is that starting a publishing company requires a lot of time and effort. The truth? With the right guidance (perhaps look to yours truly), you can build a profitable, streamlined publishing business without the overwhelm.

This is my own area of expertise; my genius zone.

Over the past near-twenty years, I have positioned myself as a go-to expert for entrepreneurs wanting to write and publish books. I have built a publishing house from scratch, one that continues to thrive after more than a decade. Now, I'm taking this experience and helping entrepreneurs add publishing companies to their portfolios.

With 19 years' experience under my belt, I know: the process can be simplified with a clear roadmap. From setting up systems to assembling your dream team, you’ll have all the tools you need to hit the ground running and start seeing returns within months.

Ready to Add Publishing to Your Business Portfolio?

If you’re looking to diversify your revenue streams, boost your authority, and create lasting impact in your industry, it’s time to consider launching your own publishing company and adding it to your already thriving coaching business.

Book a call with me to discuss or even ping me a DM if you’re ready to explore how my Launch Your Own Publishing Company solution can help you make this leap!