Unlock The Myths And Facts About PPC Ads

Are you into Google Ads and heard myths that you think might not be true? There can be any, so let’s break it down all right here.?

While working in this industry, you might have heard several unheard stories of myths about Google ads. This is normal. But these are the stories people have created based on their experience with digital ads. As we all know, it is not necessary that what works for you will work for others and vice versa. In every industry, you may experience several myths that are not created by the Google platform but developed by the people who are into Google Ads. So it is better to not believe in any kind of facts with closed eyes but at least test it by yourself and then make any assumptions about it.?

Today we are also sharing some myths about PPC Ads and breaking them with facts suggested by PPC experts.?

Myth 1: Higher Bids Guarantee Better Ad Placement

Fact: For better ranking, numerous factors are dependent on displaying your ads in front of the target audience. Apart from higher bidding, there are other factors also responsible and that is ad quality (Quality Score), relevance, expected click-through rate (CTR), and landing page experience. There might be the probability that ads that have lower bids can also perform well if other factors are considered.?

Myth 2: Google Ads Are Only for Big Businesses

Fact: This is a myth because Google is a platform that can benefit businesses of all types and all industries. It’s all about Google Ads Manager which location, keyword, and audience they are targeting, and for which business. If done right, then Google ads alone can provide more businesses that can generate revenue.?

Myth 3: Google Ads Is Too Expensive

Fact: The cost of Google ads depends on various factors, including location, competition, and industry. Before running ads, make sure you decide on a budget that you need to spend on ads. Without knowing the return benefits, never put your hands on Google ads; otherwise, you may lose all your money. You can set your budget and only pay for clicks (PPC model). With careful targeting and optimisation, Google Ads can deliver a good return on investment (ROI), even for smaller budgets.

Myth 4: Google Ads Is Set-and-Forget

Fact: This is also a common myth about Google Ads. But this is something you should completely ignore because Google Ads require ongoing management and optimisation to bring better results. Marketers should regularly adjust bids, keywords, and ad copy and review performance metrics to ensure optimal results.

Myth 5: You Need to Target as Many Keywords as Possible

Fact: Targeting the right keywords helps your brand to stay relevant and authentic and it opens opportunities to more promptly get seen or heard in front of the intended audience. Overstuffing of keywords will put more loads on the budget and bring more distance to achieving your goals. Quality over quantity matters in Google Ads.

Myth 6: Google Ads Don’t Work for Brand Awareness

Fact: Setting the right goal is important and if you know what to achieve, then you can achieve it through Google Ads. While Google Ads are often associated with direct response (like lead generation or sales), they can be used for brand awareness through display ads, video ads (YouTube), and targeting broader keywords to introduce your brand to new audiences.

Myth 7: The Display Network Isn’t Effective for Conversions

Fact: Google Display Network can be powerful for remarketing, and reaching potential customers who have interacted with your business before. When optimised correctly, display ads can lead to conversions, especially for nurturing and awareness. With the help of a display network, you can make better connections with the visited audience.?

Myth 8: Google Ads Work Immediately

Fact: While Google Ads can deliver quick results, building effective campaigns, optimising them, and seeing the full benefits can take time. Continuous improvements based on performance data lead to more sustained success. You need to optimise to make it relevant and effective for the intended audience and it takes time to achieve the expected goals.?

Myth 9: Google Ads Have No Impact on Organic Search

Fact: We use keywords in Google Ads and if a customer searches through a query, then our ads appear on search results. This, as a result, increases traffic, brand awareness, and visibility on search engines. Overall, it benefits your organic reach and that is why we can’t say Google Ads is not profitable for organic search.?

Google Ads is the most profitable digital marketing approach that helps to target the right audience and boost the brand’s visibility by incorporating keywords. So if you want to elevate your business, then you must include these digital marketing tactics to make the most of them. But most ad managers come under the influence of these myths and that is why they underrate the Google ads. That is why we have busted these myths so that you make a well-informed decision for your next ad campaigns.?

Do you have any queries related to digital marketing? Book a consultation with us and get every query resolved. AMAYTICS, being the best digital marketing company in Gurgaon, helps many businesses achieve the optimum results through our expert suggestions and proven track records