Unlock Long-Term Success: Why One PR Feature is Just the Beginning for your business
Taru Tammikallio
Founder & CEO @ Influential Entrepreneur | Get your brand consistently featured in the media to boost visibility and accelerate sales growth | PR | Media Coverage | Communications Strategy | Marketing
Do you belong to the category of coaches or experienced business owners who acknowledge that being featured in the media can be perceived as the pinnacle achievement in terms of public relations and the establishment of your brand??
The truth is that this should just be the beginning. You cannot expect your life and business to transform with just one piece of content – (even though it has caused a positive cycle for many of my clients).
It's important to understand that getting featured once or having one successful PR campaign is not enough to sustain long-term success. This is because PR and brand building should be an ongoing process that requires consistent effort and attention.
Sustainable success and long-term results don't come with a one-and-done approach. Instead, you need to have a solid plan in place to keep getting featured on repeat. This requires having a strategy to get the most out of the publicity and other PR and brand-building actions in place.
So, instead of thinking, "Our PR and brand efforts are covered because we got featured last year," ask yourself the following questions:
?? Do you have a solid plan in place to keep getting featured on repeat?
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?? Do you have a strategy to get the most out of the publicity?
?? What other PR and brand-building actions do you have in place?
These questions will help you realize that getting featured once is not enough to sustain long-term success. Just because you got featured or had a successful PR campaign doesn't mean that your work is done. It's just the beginning.?
Sustainable success and long-term results require consistent effort and attention to your PR and brand-building efforts. Don't settle for one-and-done, but instead, focus on creating a positive cycle of success by having a solid plan in place to keep getting featured on repeat.
Want to get featured in the media in 30 days?
Have a great day! ??
Taru