Unlock Hidden Value: 4 Genius Ways to Leverage and Monetize the Assets You’ve Already Created

I want to share with you how to repurpose the challenges, workshops, and intensives you’ve created over the years.

But before we dive into the how, let’s address something that I personally struggle with—and I’m sure other entrepreneurs can relate.

We love creating new stuff.

There’s something exciting about new ideas, new assets, and moving quickly onto the next shiny thing.

But here’s the reality: if you take a step back and look at all the slide decks, workshops, and assets you’ve created, you’ll probably realize you’re underutilizing them.

And you’re leaving money and opportunities on the table.

So today, I want to show you how to leverage what you’ve already created—your slides, workshops, frameworks—and repurpose them in ways that might surprise you.

These strategies will not only help you profit from what you’ve already done but also help you avoid constantly reinventing the wheel.

Let’s jump in.

1. Present It Yourself

The simplest way to maximize the content you’ve created is to keep presenting it. When we did the UnCloned? List Building Challenge, it was my first time hosting that specific challenge. Everything had to be built from scratch—the slides, the flow, the outline, the intro and outro videos, all of it. Now, in the past, I would’ve wrapped it up and immediately moved on to the next thing. But one of my biggest priorities next year is squeezing every ounce of value out of what I create.

Presenting the same content multiple times not only saves you time but also allows you to refine your delivery and improve the experience. If it worked once, it can work again—and better.

2. Sell It as a Course or Replay

Once your workshop or challenge is recorded, package it into a course or on-demand replay. For example, we hosted the 2025 Annual Planning Workshop in October 2024, and we’re still selling it today. I plan to sell it all the way through next year.

Now, here’s a tip: If your title limits the content’s relevance (like adding a specific year), consider generalizing it. Instead of calling it the 2025 Annual Planning Workshop, it could simply be the Annual Planning Workshop. That way, it stays evergreen and applicable for anyone planning for any year. Small changes like this can significantly extend the life of your assets.

3. Train Others to Present It

Here’s a mindset shift: you don’t always have to be the one presenting your content. Think about who you could train—whether it’s a coach, trainer, or team member—to deliver your workshops or challenges using your frameworks.

For example, next year, we’re experimenting with having certified UnCloned Marketing Pros? facilitate some of our workshops. This not only frees up my time but also creates an opportunity to multiply the impact of the content. Imagine hiring 10 coaches to present your workshop across different regions—suddenly, your reach grows exponentially.

4. Certify or License It

Another way to leverage your content is through certification or licensing. Let’s say someone wants to present your workshop but doesn’t have the assets—they can license it from you. You can certify them to deliver your content exactly as you would, or you can white-label it, removing your branding and allowing them to present it under their own brand identity.

This strategy creates a win-win: they get high-quality content, and you create a new revenue stream without having to present it yourself. Yes, setting up a certification or licensing program takes effort, but it’s a powerful way to create long-term leverage.

Now, let me bring it all together.

You’ve probably invested an incredible amount of time, energy, and creativity into what you’ve built.

Don’t let it collect dust while you chase the next idea. For example, next year, we’re hosting UnCloned? Brand Live at least three to four times.

Why? Because the people I’m trying to reach need that information.

And here’s the thing: just because you or your existing audience has seen it doesn’t mean it’s “old.”

New audiences are discovering you every day, and for them, it’s brand new.

Even for the ones who’ve seen it before, they might need to hear it again to finally act on it.

So my message to you is this: keep creating, but also maximize what you’ve already done.

Monetize the time, energy, and effort you’ve put into your work by finding multiple ways to leverage it.

That’s how you build sustainability, scale, and ultimately, profit.

If you want to build an UnCloned? brand, this is your reminder to get on the waitlist for UnCloned? Brand Live. Click here to get on the waitlist.

Let’s start 2025 by making the most out of what you’ve already created.