Unlock Growth with 8 Must-Know Product Usage Metrics

What if you could peer into the minds of your users to understand exactly how they engage with your product? ?? Tracking the right product usage metrics provides that magical glimpse!

In this article, we’ll explore some of the most critical metrics and how to leverage user behavior data to accelerate growth.

Want the full detailed guide? Head to our blog to download the complete product usage metrics cheat sheet!

The Power of Usage Metrics

Without usage data, product teams are flying blind. But chasing the wrong vanity metrics leads to flawed user analysis and stalled growth.

Product usage metrics cut through the noise to answer critical questions like:

• How are different user segments utilizing the product?
• Where are users getting stuck in onboarding flows?
• What features encourage engagement and retention over time?

Armed with this intelligence, you can tailor experiences to convert and retain users better. ??

For example, if you find a particular user segment consistently struggles with a certain onboarding step, you can add in-app messaging to guide them. Or if adoption of a key feature is low, you can prompt users to try it out.

Top 8 Product Usage Metrics to Track

Here are 8 must-track product usage metrics to start uncovering actionable insights:

1- Product Activation Rate

Measures the percentage of users who experience core product value after signup. Improving activation means more users find value from the start.

2- Time to Value

Critical metric that measures how long it takes for users to reach their "Aha!" moment. Reduce this time to increase adoption.

3- Customer Engagement Score

Assigns users a score based on behavioral data like feature usage. Spot highly engaged users to inform retention and expansion strategy.

4- Feature Adoption

Measures percentage of users who adopt specific features. Optimize experiences to increase usage of key features.

5- Product Usage Stickiness

Daily active users / monthly active users. Gauge how sticky your product is over time.

6- Onboarding Engagement Rate

% of users completing onboarding steps. Assess and improve onboarding engagement.

7- Product Adoption Journey

% of users reaching each step in adoption flywheel - from activation to advocate. Identify adoption bottlenecks.

8- Key Actions per Session

How many core actions like editing a document or publishing a post do users take per session. Measure feature engagement.

See examples and learn how to calculate each metric in Userpilot's complete guide!

Userpilot’s Analytics Launch

We just launched Userpilot Analytics to democratize product analytics for SMBs!

Our new analytics makes understanding user behavior easy and actionable. Check out the AI-powered insights and intuitive visualizations using our 14-day free trial.

Key highlights:

?? Behavior Trends - Dive into how usage evolves over time.

?? Funnels - See where users drop off to boost conversions.

???????? Cohort Analysis - Evaluate how campaigns and releases impact different user segments.

???? Custom Dashboards - Coming soon!

Using Metrics to Drive Growth

With the right product usage metrics, you can identify opportunities to optimize user experiences for higher conversion and retention.

Some ways to act on insights:

• Personalize onboarding flows to get users to activation faster.
• Surface underutilized features to boost adoption.
• Tailor in-app messaging for high value user segments.
• Reduce friction points revealed by behavior data.
• Prioritize roadmap based on feature usage metrics.

The Bottom Line

User behavior data is the fuel for developing winning product experiences. Start unlocking transformative insights with the right product usage metrics.

For the complete guide and examples for calculating each metric, download Userpilot's product usage metrics cheat sheet here.

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