?? Unlock Explosive Growth for Your E-commerce Brand on FB Ads: Master These Essential Custom Metrics:

Hey there, welcome to my comprehensive guide on analyzing key performance custom metrics on Meta ads for your website, ad creatives, and sales funnel.

In today's digital landscape, understanding how your online presence performs is crucial for optimizing marketing strategies and achieving business goals.

By understanding and optimizing these metrics, you can enhance your online performance and drive business growth.

1. Website performance:

-LP view rate

-Abandon cart

-IC to P

1. Ad creatives performance:

-Hook rate

-Video hold

1. Funnel performance:

-CVR

-AOV

-CPA %AOV

Here is some more context with examples:

1. Website Performance:
2. LP View Rate: This metric measures the percentage of users who view your landing page (LP) after clicking on your ad. A high LP view rate indicates that your ad is driving qualified traffic to your website.

Example: If your ad campaign promoting a new product generates a 10% LP view rate, it means that 10 out of 100 people who clicked on the ad proceeded to view the landing page.

1. Abandoned Cart: Tracking the number of abandoned carts is crucial for identifying potential conversion bottlenecks in your e-commerce funnel. It represents the percentage of users who add items to their cart but leave the website without completing the purchase.

Example: If 50 out of 200 users abandon their cart, your abandoned cart rate is 25%.

1. IC to P (Initiate Checkout to Purchase): This metric measures the conversion rate from the initial checkout stage to completed purchases. It indicates how effective your website's checkout process is at converting interested users into paying customers.

Example: If 20 out of 100 users who initiate the checkout process end up making a purchase, your IC to P conversion rate is 20%.

2. Ad Creatives Performance:

1. Hook Rate: The hook rate is the percentage of viewers who are captivated by the opening seconds of your video ad or headline, compelling them to continue watching or engaging with your content.

Example: If your video ad has a hook rate of 15%, it means that 15% of viewers continue watching the ad beyond the initial seconds.

1. Video Hold: This metric reflects the average duration viewers spend watching your video ads. It provides insights into the engagement level and effectiveness of your video content.

Example: If the average video hold time for your ad is 30 seconds, it indicates that viewers, on average, watch the ad for 30 seconds before moving on.

3. Funnel Performance:

1. CVR (Conversion Rate): CVR measures the percentage of users who successfully complete a desired action, such as making a purchase or signing up for a newsletter, out of the total number of users who reached that stage in the funnel.

Example: If 10 out of 100 users who land on your product page make a purchase, your CVR is 10%.

1. AOV (Average Order Value): AOV calculates the average value of orders placed on your e-commerce website. It helps determine the average revenue generated per transaction.

Example: If the total revenue from 100 orders is $10,000, your AOV is $100.

1. CPA %AOV (Cost per Acquisition as a Percentage of Average Order Value): This metric measures the advertising cost required to acquire a customer as a percentage of the average order value. It helps evaluate the efficiency and profitability of your advertising campaigns.

Example: If your cost per acquisition is $20, and your AOV is $100, your CPA %AOV is 20%.

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