Unlock Client Confidence: How to Win Over Prospects Before You Meet

Do you know the number one factor that causes a prospect to become a client? That factor is confidence. You can call it by a thousand different names, but at the end of the day, it's confidence. Do I believe that you can accomplish what we've discussed? Do I trust that you're going to help me achieve my objectives, whatever those are? And do I believe you're not going to take my money and run, giving me more heartache than I've had before? Confidence is key.

How do you build confidence with a prospect on the journey to becoming a client? Normally, it takes a lot of time, meetings, conversations, and questions back and forth. But what if you could shrink that process? What if you could do it in fewer meetings? What if there's a way to connect and have conversations with your prospects to build their confidence in you before you ever meet with them? Imagine that when you finally do meet, either in person or online, it feels like a second or third meeting because they've already connected with you. They've gotten a lot of information from you, and their confidence in you and your ability is much higher than in a typical first meeting.

How would you go about doing that? We help our clients build confidence through a preconditioning process by putting their message in the pages of their book. Think about this: you get a prospect opting into a lead generation magnet on your website, offering a free copy of your book. Then, you deliver them the whole book. We want them to read the book, share your information, your personal story, your process, and how you've helped other people. We want them spending time with you. The more time they spend with you now, the more money they're going to spend with you later.

Marketing today is upside down and backward. Everyone wants the short, fast way to get an appointment, make a sale, and move on to the next one. But that's not how business really is done. It's done by building relationships, trust, and confidence. One of the best ways to do that is to give someone a copy of your book and allow them to spend an hour or two with you through your book. On their time, they're reading, absorbing your content, understanding who you are, how you operate, and how you can help them. When they come to the point where they like you, they'll reach back out. They'll schedule a time with you, and that call won't feel like a first call; it will feel like a second or third call emotionally. They've already bought into you and are on the journey to hire you because they have confidence in you. Why? Because you gave them something of great value—a copy of your book—and they spent time with you.

When someone gives you their time, they'll give you their money, because time is much more valuable. That's why it's important for you to write your book and share your story to build confidence in your audience. That's what we help our clients do every day, and I believe we can help you too. You have a story that needs to be told, but you're just not telling it. We're going to help you tell your story, crafting it into an amazing message that you can use on your website, LinkedIn, YouTube, and eventually put into the pages of your book. It's a process that we'll walk you through.

If this sounds interesting to you, if you want to build prospects' confidence in you, increase your credibility in their eyes, and precondition them to work with you before you ever meet with them, connect with me. Let's talk about your situation, your story, and how we might be able to work together. I'll give you some tips, thoughts, and feedback. We'll take that journey together to see how we can help you build confidence in the mind of your audience so they'll be ready to hire you. After they've given you their time, they'll give you their money, and you'll have their loyalty for life, along with their friends, neighbors, relatives, and business associates. Your business will grow rapidly and dramatically year after year. We'll teach you how to do all of that, starting with a great message that will help differentiate you and build confidence in your audience. Let's have a conversation about how we can help you build greater confidence with your prospects.