Unlock Brazil With Exposure21 #2

Intro

Welcome back, listeners! Matt Slevin and Ren Silva here, excited to bring you the first of many weekly rounds from Exposure21.

We aim to deliver exciting updates from the industry, insights about Brazil, and spotlight the creators and partners we’re collaborating with.

Read or listen along. Let's dive in!

Bridging Brazil with the World: Our Weekly Triumphs!

Our approach to LinkedIn is ever-evolving. We're adapting and reshaping our strategy each week to serve you better. One promise remains unshaken: We are committed to connecting the world with the vibrant culture and opportunities in Brazil. Remember, if you aren't slightly embarrassed by your first product, perhaps you've launched a tad too late!

We're thrilled to announce that 35 amazing individuals have shown interest in joining our weekly newsletter. This is a testament to our content's impact and reach.

We've received feedback that many of you appreciate our concise, short-form content.

Expanding Horizons: From SP Ventures to VIP Invites!

James' recent trip to S?o Paulo was nothing short of spectacular! We're buzzing with excitement as numerous opportunities are lining up for us. The best part? James Sadler ???????? and Matt Slevin ?? are heading back there next week to delve deeper and expand upon these promising ventures.

James has been invited as VIP guests at an event hosted by Luan Kovarik - Jon Vlogs . For those unfamiliar, Jon is a huge creator in Brazil, resonating massively with the Gen-Z audience through his IRL content on Twitch. He's not just a creator; he's a visionary.

Last but not least, James met up with Thalize, who works closely with Whindersson Nunes (one of the biggest creators in Brazil) whom we've worked with.

She has an extensive network of creators in Brazil, and she really wants to transfer this network to a more business approach and do something with it, and we're exploring avenues to bring more opportunities each other's way and create an ecosystem.

Team Highlights: Notable Posts of the Week

James' Bamboo Insight: James recently shared a captivating post drawing an analogy with bamboo. It resonated deeply and mirrors some exciting collaborations we're working on with our partners. We're itching to spill the beans, but for now, no spoilers!

E21 on Influencer Marketing: The spotlight was on Mercado Livre influencer marketing strategy. While the cultural relatability was spot on, Ren felt that it looked too much like an advertisement, rating it a 6/10. This might explain the 28 million views, which, although impressive, pales in comparison to some upcoming features with the one the week before being 40 million views and the next, a whopping 53 million views!

E21's Coca Cola Deep Dive: 可口可乐公司 recent campaign is a masterclass in blending virtual and real-world experiences. The chance to experience it on Fortnite was a game-changer. It instantly reminded us of Joanna Williams post discussing Lex Fridman 's podcast with Mark Zuckerberg on the evolving metaverse.

Joanna's post highlights how TikTok transformed the fashion industry by championing individual empowerment. Mark Zuckerberg and Lex Fridman's recent avatar interview underscores the future of deep, scaled internet connections. In this evolving digital landscape, genuine community and impactful creator brands will outshine traditional merchandise.

Community Showcase: Content Highlights

This week, we're shining the spotlight on a standout member of our community: Lis Londe

Lais recently shared an intriguing post on TikTok showcasing how she harnesses the platform not just for fun, but as a powerful business tool.

Here's what caught our attention:

Brand-Customer Interactions: Lais has her finger on the pulse, tapping into invaluable interactions between brands and their audience.

Consumer Preferences and Trends: She's adept at identifying and analyzing emerging consumer trends, ensuring she's always ahead of the curve.

Real-Time Community Building: Lais emphasizes the importance of fostering a vibrant community in real-time, leveraging TikTok's dynamic nature.

A fun side note: Slevin had plans to craft a post on 'tube girl', but Lais' exceptional content quality and timely post meant he felt she'd set an unbeatable standard!

TikTok: The New SEO for Gen-Z? Unpacking the Trend!

A recurring theme in recent social media discussions is the transformative role of TikTok. Could it be shaping up as Gen-Z's go-to for search? Let's delve into some intriguing stats:

1. Learning on TikTok: A whopping 60% of Gen-Z users report using TikTok as a discovery platform, learning about new products and services.
2. From Viewing to Buying: Half of these users admit to making a purchase influenced by a TikTok advertisement.

So, what's driving this shift?

Gen-Z isn't just hunting for straightforward answers. They're in pursuit of narratives, compelling visuals, and authentic glimpses into real-life experiences. TikTok, with its dynamic format, seems to be hitting all the right notes.

Brazil's New Wave: Live-streamed Influencer Reality Shows!

One of Brazil's most prominent influencers has taken reality TV to the next level. Think 'Big Brother', but with a twist:

Instead of the usual contestants, this show features creators and the influencer's close friends.

True to the reality show spirit, there's an intense elimination process that keeps viewers on the edge of their seats.

Bypassing traditional broadcasting, the entire spectacle is live-streamed on Instagram. The first edition in August saw a staggering 700k+ viewers tuning in simultaneously during a nail-biting elimination.

But what does this mean?

This innovative approach opens doors for fresh brand activations and integrations. And something that we are also very passionate about is creators diversifying their income.

It's a new way for them to distribute content without having to reply on traditional social media sites. Yes it was on Instagram , but soon it will be on other site. Other platforms will become media pages.

Thank you so much for listening or watching!

We've been Exposure21, your experts, in Brazil.