Unlock brand success with the Monigle Minute

Welcome to a new era of Monigle

As we embarked on refreshing our brand, we wanted it to truly reflect our purpose, “Humanizing brands, moving people.” ?From our refreshed logo to the vibrant color palette, each element of the new expression is rooted in humanity. See how the new brand comes to life on our refreshed website.

Humanizing Brand Experience report

We recently released our Humanizing Brand Experience Vol 6 – healthcare edition report, a comprehensive research study on key national trends, attitudes, and behaviors in healthcare.

Driven from data collected from over 25,000 consumers, the report is primarily dedicated to provide actionable insights to healthcare organizations. However, there is much to explore about consumer behavior and mindset that translate well beyond healthcare.

Here are just three insights with cross-industry application:

1. Be human and create more meaningful interactions with your audiences.

2. Be the brand you say you are and build deeper relationships with consumers.?

3. Get personal. Today’s consumers crave unique experiences, not uniformity.

Download the full report today!

Building a powerful brand

Enrich your brand with this curated content

Assessing Brand Equity

In Part 3 of our Brand Architecture series, we dive into brand equity’s essential role when making decisions about brand architecture, the impacts of brand equity, and other dimensions to consider when determining how to arrange your portfolio.

Forbes: Naming

Choosing the right name for a product requires brand leaders to consider a multitude of factors. In this Forbes article featuring Justin Wartell, our Managing Principal, read his expert advice on how to choose a name that’s simple, memorable, and protectable.

Trust through transparency

In today’s world, consumers demand transparency from brands. Learn how brand teams, including Salesforce, Optum, Lenovo, and Starbucks, are building brand centers with public-facing content to build trust and credibility.

Humanizing brand tracking research

“Brand tracking isn’t just ‘tracking.’” Learn about why brand tracking matters, how to design it to maximize impact, and ways to take a more human approach to gaining deeper insights into how consumers experience your brand.

Top engaged content

Navigating mergers & acquisitions

Brand plays an integral role in the success of a merger, acquisition, or spinoff. After partnering with many world-class brands, we’ve created the ultimate playbook with our experiences and learnings. Download the complimentary playbook today!

Evaluating brand health

How do you measure your brand’s health? We’ve created this complimentary Scorecard to help brand leaders understand their brand’s strengths and where there’s opportunity to improve to best deliver against your goals. Take the assessment.

Digitally Enabled podcast

Listen to the first season of our podcast, Digitally Enabled, with guests from Fortune 1000 companies sharing how they’ve tackled complex digital challenges. Next season, Digitally Enabled will become Brand Enabled. Stay tuned for Season 2, coming soon.

Sign conversions

Managing a facility sign conversion through an M&A can be challenging. In Part 1 and Part 2 of this six-part series, learn about the steps and tools needed to create a consistent and on-brand signage conversion.

Cross-industry insights

Boost your brand with these proven strategies from alternative industries

Building trust

With significant challenges over the past few years, brands must invest in rebuilding trust. In this article, we share tools on how to align business, brand, and culture to rebuild trust and create a competitive advantage.

Times of uncertainty

In times of uncertainty learn how brands can utilize four key tenets of human leadership to help consumers and employees navigate today’s challenges.

Delivering an authentic brand experience

Watch this on-demand webinar with our clients at LCMC Health as we dig into the attributes that drive consumer decision-making and how brands can leverage these attributes to create a unique brand experience in physical spaces.

Culture and community

Pride Month

We feel it’s important to not only raise the rainbow flag in June, but to fly it all year long. Learn about an organization employees at Monigle are passionate about, The Trevor Project and their work to support LGBTQ+ youth.

Black Music Month

June is also Black Music Month – the annual celebration of African-American influences on music. In honor of this month, our Inclusion and Diversity Council created this playlist featuring a diverse selection of music by Black artists.

Let's chat

Interested in working together??Reach out to us, we'd love to have a conversation about your brand.

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