Unlock Author Success: Exclusive Strategies from the Business Book ROI Study
Marissa Eigenbrood
Book Marketing & Publicity Expert | President & Partner of Smith Publicity | Public Relations for Thought Leaders & Authors | Over 75,000 media placements & counting.
Happy October ,
It's out! After months of data collection and deep analysis, we are proud to be part of the team to present findings from the Business Book ROI Study answering questions about ROI that authors and publishing professionals have been asking for years.??
We invite you to join our Business Book ROI Study Webinar on October 24 at 1:00ET as we review results of the study with industry experts and discuss the strategies authors using their book to build thought leadership do (and don't do) to increase their financial success. Download the 32 page report here.?
This topic matches nicely with our recent podcasts featuring conversations with business a book editor and a book sales professional on what they wish authors knew in order to help them succeed. The newsletter also includes tips from our blog on how to make media placement work for you for years. Happy reading!
Sandra "Sandy" Smith, CEO, Smith Publicity
New: Business Book ROI Study & Webinar
Are you thinking of publishing a business book—or wondering if it was worth it??
For years, authors and industry professionals have speculated about the financial returns of publishing a business book. But now, for the first time, we have solid data to answer those questions
Join Smith Publicity's President Marissa Eigenbrood for an exclusive Webinar, on October 24 at 1:00ET unveiling the groundbreaking Business Book ROI Study, the largest-ever survey of published business authors.
Between April and August 2024, four author service organizations—Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage—teamed up with statistical professional Josh Bernoff, author of?Build a Better Business Book, to conduct a survey of over 300 authors.?
Our goal was simple: to uncover the factors that most likely generate a positive return on investment (ROI) for authors pursuing book projects.
Discover the true value of publishing a business book beyond just book sales. We’ll break down the hard numbers—royalties earned, sales of consulting and speaking services—as well as the invaluable, non-material returns such as increased visibility, media inquiries, and personal brand growth.
In this live event, we’ll dive into:?
? The ROI of business book publishing: What’s the real payoff?
? How to weigh the costs—financial, time, and emotional—of bringing a book to life.
? Key takeaways and lessons for every aspiring or current author, whether self-publishing, working with a hybrid publisher, or landing a deal with a traditional publisher.
Sign up to learn and join in! Download the 32 page report here.
New on our Podcast
What Non-Fiction/Business Book Editors Wish Authors Knew Debra Englander, veteran business and non-fiction book editor and long-time friend of Smith Publicity, shares what publishers look for when signing on new authors, the importance of building an author brand/platform, and setting realistic goals. Read or listen here.
Author Brand Goals, Publishing Paths and Distribution Info for Authors! Karen McNally Upson, Sales Director at Girl Friday Productions, discusses publishing pathways, the power of print on demand, and essential book distribution information–all in support of tailored solutions based on an author's brand and goals. Read or listen here.
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New on our Blog
6 Strategies Savvy Authors & Experts Use to Make Media Placements Continue to Work for Them
You’ve been featured in a major media outlet. Congratulations! What’s next? Book publicity results boost visibility of authors and experts. Experienced authors use their media placements to continue building their credibility and overall thought leadership to attract new audiences and business/speaking opportunities. Here is how: Read More
Smith Publicity in the Wild
Janet Shapiro, Smith Publicity Vice President of Publicity, with client Anya Gillinson at her book signing in New York City. We are happy to also celebrate her wonderful book feature in Forbes.
Smith Publicity News
Smith Publicity President Marissa Eigenbrood and VP of Business Development Corinne Moulder are attending the Frankfurt Book Fair: 76th Frankfurter Buchmesse, where experts from the world of publishing and the media gather for the largest and most influential book fair in the world. Email us to connect in person!?
September 2024 Highlights:
Smith Publicity Client Media Coverage
What clients are saying...
“Smith Publicity was a great partner for my book launches. The team at Smith is professional, organized, and efficient operation with a laser focus on securing impactful media coverage for clients. I appreciated the transparency, frequent communication, and expertise they displayed, qualities essential to an author hiring a publicity firm. I recommend them highly.”
Robert Glazer is the founder and Chairman of the Board of?Acceleration Partners, author of Friday Forward, an inspirational newsletter that reaches over 200,000 readers worldwide each week, and the?#1?Wall Street Journal?bestselling author of several books, including?Elevate, Friday Forward?and?How To Thrive In The Virtual Workplace.
Interested in exploring book publicity & marketing services? Let's get started!
Corporate Vice President, Author, Speaker, Aviation Lawyer, Former Naval Flight Officer, Ombuds
1 个月This is going to be a great webinar. Can’t wait to review the Study and hear from these experts. Thank you Marissa Eigenbrood and those presenting!
Columnist Inspiration
1 个月Interesting
CEO, Smith Publicity, Inc.--Book, Author and Expert Brand Promotion--Celebrating more than 25 years in business! Book Publicist
1 个月We often hear details from authors on the value a book can bring to their business, speaking, overall brand and credibility. It was eye opening to learn in the Business Book ROI Study what strategies made the most impact to launching a successful book.
[email protected], [email protected]
1 个月Innovative Financial Marketing of VALUE in Products & Services requires SALES Stars to embrace disciplined Bean Counters for Explosive ROI ! It's All in The GAME PLAN
Author of The Greatest Book Ever In The History Of Mankind at The Greatest Book Ever In The History Of Mankind
1 个月Very interesting to say the least.