Unlock AgTech Agility with a Platform Approach

Every week, we engage with customers embarking on their digital transformation journey. They look to tackle challenges in yield estimation, crop protection, and workforce productivity. Unlike five years ago, today's customers have teams proficient in digital solutions and AI. However, integrating technology and operational components into a cohesive solution that is adopted across departments and skill sets remains a challenge, especially in agribusiness. It takes time and resources, and decision-makers are required to have patience before seeing actual results. This is tough.

One way to overcome the challenge of expensive integration and R&D expenses is to adopt a platform approach that already delivers 80% of the underlying capabilities. By focusing on tailoring that platform to meet specific needs, agribusiness can significantly reduce costs and time-to-implement.

A platform is like a versatile toolbox with many tools and services, supporting various processes and users. A product is a single tool for a specific job. Platforms offer flexibility and growth, while products solve specific problems. Growers' needs and challenges can vary between seasons; a flexible platform can effectively address these changing demands.

A platform approach enables growers to adjust reports, request new types of insights, build workflows for their teams, and quickly repeat these processes as needed. This allows for rapid implementation of changes, delivering updates in days or just a few weeks. Today, innovation and technology teams in farming organizations must react quickly to meet goals, often with limited resources. A platform approach can be the key to overcoming these challenges.