The UnLive Method: Polished Content, Live Interaction

If you are a fan of the YouTube visibility that livestreams bring but not so much of the pressure of doing full livestreams, I wanted to share a hybrid method I have been trying that may be just what you need.?

It's called the UnLive Method, and it's designed to blend the best of both worlds - the engagement of live streaming with the polish of pre-recorded content.

Here's how it works:

1. Pre-record your main content

Start by creating a high-quality video on your chosen topic. This could be a solo teaching session, an interview with a guest, or even repurposed content from a webinar or course. The key is to have something valuable and engaging for your audience.

2. Schedule your UnLive event

Pick a consistent cadence for your UnLive events - I recommend starting with bi-weekly or monthly. Then, schedule these events on YouTube, giving yourself enough lead time to promote effectively.

3. Promote like it's a live event

In the week leading up to your scheduled event, create buzz just like you would a full live stream to build anticipation.

4. Go live with your intro

When it's showtime, start your stream with a live intro. Welcome your audience, tease what's coming up, and encourage engagement in the chat. This is your chance to create that electric live atmosphere!

5. Play your pre-recorded content

Transition smoothly into your pre-recorded video. The magic here? While it's playing, you can be fully present in the chat, answering questions and hyping up key moments. It's like being your own hype person!

6. Close with a live outro

Once the pre-recorded portion ends, jump back on live to wrap things up. Address questions from the chat, give shout-outs to engaged viewers, and reiterate your call-to-action.

The beauty of this method is that it gives you the best of both worlds. You get the polished content of a pre-recorded video, but with all the engagement and urgency of a live event. Plus, it takes away the pressure of having to be "on" for an extended period.

Here is an example of an UnLive that my Capsho Co-Founders did:

Here are some pro tips to make your UnLive events shine:

• Use a tool like Ecamm (for Mac users) to seamlessly transition between live and pre-recorded segments.
• Create engaging thumbnails and titles for your scheduled events to attract viewers.
• Always focus on providing value and addressing your audience's specific pain points.
• Be authentic - it's okay if your appearance changes between the live and pre-recorded portions. Embrace it!

Remember, the goal here is to create content that resonates with your audience while making the process more manageable for you. It's about working smarter, not harder.

Are you excited to try the UnLive Method? What topic would you love to cover in your first UnLive event? Let me know in the comments!

Want more? Check out this video training on setting up your workflow for the UnLive Method:

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