Unlimited content ideas for your niche - what your audience really wants to know

Are you posting what YOU want to post, or what your AUDIENCE wants to see?

There's a big difference....

Understanding your consumers' pain points and then offering solutions to their problems is very different to 'just getting a post up because you have to'....

The relentless pursuit for fresh, engaging, and relevant content is a challenge many marketers, business owners, and content creators face daily. It can get very monotonous and receptive very quickly.

And if you don't get the balance right, what also will happen is your content will become lack lustre, which, I can guarantee, will mean that it will not rank in search ratings....in simple terms, it will not be seen!

So what is the point then of 'just posting'?

The solution?

POST WHAT YOUR AUDIENCE WANTS TO ACTUALLY SEE!

So, how do you know what they want?

At the heart of compelling content lies a profound understanding of your audience's desires and pain points....

Platforms like Instagram , LinkedIn , TikTok and Facebook , alongside 谷歌 serve as modern day oracles where users seek answers and insights.

Why? Because LITERALLY, these platforms are search engines, they tell us exactly what your audience is asking (searching) for.

Align your content with the very questions your audience is typing into search bars. By doing so, you not only boost your visibility but also build a deeper connection with your audience through content that speaks directly to their needs.

Easy hey? Now for the fun part, let me show you how you are going to do it....

The secret weapon - AnswerThePublic

Answer the Public is a software company owned by Neil Patel (no, I have no affiliation, I am just a HUGE fan!).

By inputting keywords related to your niche, you uncover a goldmine of questions, concerns, and topics that your audience is earnestly seeking online - ie you can literally see EXACTLY what your audience is asking for....in walks your content topics.

This powerful resource offers a direct line to understanding and addressing the queries that keep your audience up at night. Whether it’s solving a problem, alleviating a pain point, or sharing knowledge, Answer the Public ensures your content is both relevant and valuable.

Leveraging long-tail keywords

When it comes to SEO, the magic lies in long-tail keywords. These are the longer, more specific queries users are entering into search engines (as opposed to a single keyword, such as 'fitness' alone, they might enter 'fitness for women over 40').

The significance of focusing on these keywords as they mirror the exact content your audience craves. Incorporating long-tail keywords into your strategy not only diminishes competition but significantly amplifies the chances of your content being discovered by the right people. It narrows down your audience. By making your keywords more specific, there are less searches BUT a higher chance of a sales conversion because you know that the person searching for exactly what you need is highly targeted.

Take the fitness keyword example I gave above. 'Fitness' is a hugely searched keyword, so you are competing with too many competitors to get seen. But narrow it down to 'fitness for women of 40' (let's say that was your niche), and you may have a very small search volume, but a higher chance of making a sale because you now have a highly targeted audience who are very specific.

Staying relevant and engaging to your audience demands innovation and an intimate understanding of their needs and questions.

A clear strategy and methodology, which emphasises the utilisation of tools like Answer the Public (you can also use Answer Socrates) the strategic incorporation of long-tail keywords, and the creation of niche specific content, provides a concrete roadmap for generating a wellspring of content ideas (endless ideas really!).

Adopting these strategies ensures your content not only resonates deeply with your audience but also drives meaningful engagement and growth for your online presence, and helps you to be seen online. 'Just posting' doesn't cut it anymore....(did it ever?)

By taking these insights head on and applying them with consistency and creativity, the struggle for content helps you to connect more closely with your audience and paves the way for success in the digital world.

If you are a more visual or audio person, you can see the same information below on my YouTube channel!

Thanks for stopping by! Melissa

If you would like to learn more about how we can manage your organic social media content, consult on your strategy or train your in house team, get in touch at [email protected]