Unleashing the Power of Zero-Party Data for Travel Advisors

With our upcoming beta launch for Travel Advisors, Agencies, and Groups, this week’s newsletter focuses on the problems they face and the solutions we’re offering.

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As a travel advisor, their mission is to craft journeys tailored to the unique desires and preferences of their clients. In this dynamic and competitive industry, personalization is the key to success and bookings. Leveraging zero-party data can transform their approach. Zero-party data provides key insights into travel preferences, empowering travel advisors to curate trips that not only meet but exceed client expectations.

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The Power of Onboarding: Collecting Data for Personalization and Upselling

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The onboarding process is a vital opportunity to gather comprehensive data about? clients. By collecting ?zero-party data during this phase, they can personalize travel experiences and identify upselling opportunities effectively. Key areas of data collection include:

• Upcoming Reservations:?Insight into existing and upcoming lodging, flight and restaurant reservations.?
• Loyalty Program Associations & Numbers - Insight into client loyalty program accounts to ensure that your customers are receiving points during bookings.?
• Total Expenditure: Insight into the yearly spend on lodging and flight purchases to help research, qualify and match the right travelers with the right advisors.
• Style Preferences: Imagine being able to see what lodging style and aesthetic preferences a client prefers (beachfront, city-center, historical landmarks, Lake Front, etc..), as well as what brands they have the most affinity to (Marriott, Hyatt, Accor, etc..)
• Clients Openness to Leverage and Advisor: Accelerate your research phase of understanding new customers by gaining instant insight into if a traveler has booked with an agency prior and what booking platforms they typically leverage.?
• Seasonality & Destination Trends:? Gauging where, how often and how long clients like to travel enables advisors to suggest the ideal itinerary, trip length and timing. Knowing that a client has travelled for the past 4 years in January to Costa Rica and stays at 5-star villa's can help improve future booking suggestions and recommendations.??

Advisor Pain ??: I need to onboard each customer individually, spending hours researching to understand their preferences and determine if they’re a good fit.

Legends Solution ??:?Advisors share a custom link with clients to create a TravelDNA?? profile based on their past calendar reservations. The profiles are automatically created, updated, and stored in a centralized dashboard for advisors to access on-demand for client research, planning and recommendations.?

Advisor Gain ??: Automated, complete and scalable onboarding process with insight? into client preferences,? reducing research time, increasing proposal conversion and identifying new trip and booking opportunities.?

Identifying Future Destinations and Trends

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Zero-party data provides insights into potential future destinations and travel trends based on past behaviors. This information is invaluable for travel advisors aiming to stay ahead of the curve and offer cutting-edge travel experiences. Some of the key insights desired are:

• Country and City Trends: Analyzing seasonal preferences and frequent travel locations allows advisors to suggest the best times and places for future trips. For example, knowing a client frequently visits Europe in the summer and the United States in the spring can help tailor future travel suggestions.
• Most Traveled Months: Identifying peak travel periods helps in recommending destinations that align with clients' schedules. If a client’s most traveled months are May-June and October-November, you can plan accordingly.
• List of Cities and Countries Visited: Using this data to avoid redundancy and suggest new, exciting destinations and understand the type of trips based on the destinations. For instance, if a client has visited typically visits New York in the fall for Business Travel and has just recently got back from Austin and Milan? you can recommend other vibrant cities that offer similar experiences.

Advisor Pain ??: I need insight into my clients’ booking patterns to proactively assist them with trips I don’t currently support and suggest new destinations and experiences.

Legends Solution ??: We transform clients past bookings and reservations into dynamic insights on cities and countries explored, seasonality preferences and trends, as well as,? suggestions for new destinations based on each individuals unique TravelDNA??.?

Advisor Gain ??: Increase in 10X more commissionable opportunities per client.?

Enhancing Travel Experiences with Detailed Personal Data

Zero-party data goes beyond basic travel preferences by delving into detailed preferences that can enhance the itinerary creation process and traveler experience.?

This includes:

• Lodging Preferences: From nightly rates to preferred lodging types and brands, ensuring accommodations match clients' expectations. For instance, if a client prefers midscale Marriott hotels, you can recommend stays at properties like Courtyard by Marriott or AC Hotel by Marriott in their frequented locations.
• Transportation Choices: Tailoring flight options based on airline preferences, class preferences (premium, economy, etc...) and frequent routes. Knowing a client’s affinity for the Houston - San Jose route on United Airlines and a preference for premium class can refine your flight recommendations.?
• Activity Preferences: Recommending activities and experiences that align with clients' interests, such as wellness retreats, cultural explorations or adventure trips. If a client enjoys culinary experiences, you might suggest a Bogotá Food Experience or a Coffee Farm Experience in Colombia.
• Dining and Reservations: Offering personalized dining experiences by understanding top restaurant choices and reservation patterns such as average lunch reservation time is at 2PM when in New York City. If a client enjoys traditional Colombian cuisine, you can book reservations at top spots like Hotel Monterrey or Mezzon de la 55.

Advisor Pain ??:?The current data collection process is time-consuming, relying on manual methods like emails, calls, and static forms, often limited to a single trip and individual.

Legends Solution ??: Enable clients to create and share their TravelDNA??, automatically generating a comprehensive, dynamic profile of their lodging, transportation, restaurant, and activity preferences with no effort required from them or you.

Advisor Gain ??: Automated preference collection process, enabling real-time lead qualification and research and hyper-personalized proposals resulting in higher conversions and greater efficiency.?

Leveraging TravelDNA? for Enhanced Personalization

While zero-party data itself is powerful, tools like TravelDNA? can further empower travel advisors by automating the collection and analysis of this data. TravelDNA? transforms the raw data into actionable insights, enabling travel advisors to:

• Enhance Personalization: Create bespoke travel itineraries that reflect individual preferences and interests.
• Improve Client Relationships: Foster deeper connections by demonstrating an understanding of clients' unique travel habits and desires.
• Increase Revenue Opportunities: Identify upselling and cross-selling opportunities by understanding the full picture of your clients travel behavior, including travel motivations, preferred destinations and upcoming reservations.?

Advisor Pain ??: Managing complex itineraries with multiple bookings, accommodations, and transport options can be time-consuming and error-prone.?

Legends Solution ??: Leverage our AI-powered concierge that can reference your clients TravelDNA?? and provider hyper-personalized itinerary and suggestions based on their past reservations.

Advisor Gain ??: Streamlined booking processes and itinerary management tools increase efficiency.

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Be one of the first...

Zero-party data, especially when harnessed through tools like TravelDNA?, is a game-changer for travel advisors, offering a wealth of insights and data-driven personalization opportunities. From the onboarding process to identifying future destinations and enhancing travel experiences, leveraging zero-party data equips you with the tools to exceed client expectations and drive business growth.??

For a limited time, we're offering a complimentary period for advisors to signup and start leveraging our platform with their clients.

Comment below or message us, if you're interested in being part of our Beta.