Unleashing the Power of Thought Leadership: Medtech Marketing Magic!

I recently had the pleasure of attending a captivating Medtech Marketing at Scale meet-up, that left me brimming with inspiration and insights! Three remarkable panelists graced the stage to shed light on how medtech companies, regardless of their stage, harness the might of thought leadership to conquer new horizons: Olga Rosenman , global Marketing expert, Tlalit Bussi Tel-Tzure , VP of BD& Global marketing at IceCure Medical and our gracious host Tal Burgan Rosen , VP of Global Marketing at Alma Lasers . Buckle up, because I'm about to share my key takeaways from this eye-opening gathering!

1?? Olga's MobileODT Rebranding Revelation:

Olga, showcased how small startups can make waves in a new market. Her secret sauce? Before diving into hard sales tactics, Olga stressed the importance of creating a genuine need through thought leadership. By laser-focusing their message and targeting a specific audience, MobileODT managed to captivate the market's attention. She took the company from the brink of bankruptcy, armed with a single product and technical messaging solely aimed at physicians, to transforming MobileODT into a powerful force that solves problems rather than merely sells products. Olga's stroke of genius, the Single Visit program, effectively tackled the issue of loss to follow-up in cervical cancer screening by providing a complete solution within a single visit. This bold move captured the attention of the government sector, and the addition of the prestigious 14th Healthcare Innovation World Cup Winner title to their marketing materials amplified their conversion ratio translating in Multimillion dollar deals. Olga's success was rooted in two key factors: delivering the right message to the right audience and unleashing high-impact digital innovations that set them apart. Talk about a winning strategy!

2?? Tlalit's Trailblazing with IceCure Medical :

Now, let's delve into Tlalit Bussi Tel-Tzure's awe-inspiring tale of turning IceCure, a once stagnant R&D company, into a successful player in the cancer treatment arena. Ever heard of cryoablation? Well, most likely not. Cryoablation is a groundbreaking non-invasive treatment that inserts liquid nitrogen through a probe freezing cancerous tumors, allowing the body to naturally eliminate them. Imagine the impact it could have on saving women from losing their breasts to breast cancer! Tlalit's mission was to evangelize surgeons and cancer specialists about this life-altering treatment. Her recipe for success? Taking the go-to expert approach, showcasing how this novel technology would revolutionize their practice. By targeting India, a rising global economy hungry for Israeli innovation, and supporting their local distributor at the Indian Society of Vascular and Interventional Radiology (ISVIR) 2023, IceCure Medical achieved its first successful procedure in India just weeks after the summit. Talk about making a difference! Tlalit's creative approach extended to participating in TLV Fashion week and utilizing art to raise awareness about treatment options for cancer patients. By focusing on the value her company brought beyond sales and finding common ground with doctors, Tlalit struck gold.

3?? Alma Lasers Bold Brand-Building Breakthrough:

Now, let's shine a spotlight on Alma Lasers and their visionary marketing maven, Tal Burgan Rosen. Tal made a courageous decision to step away from the door-knocking race and focus on brand building. How did they do it? Brace yourselves for these game-changing strategies!

? 1. Alma Laser's Big Bang at Global Medical Exhibitions: In a process that took a few years Alma Lasers chose quality over quantity by strategically cherry picking the global exhibitions they use as platforms to position their brand. Alongside this, they birthed Alma Academy, events that bring together top experts for several days of transformative knowledge sharing, education and fun. Alma Academy not only became a hub for creating marketing content but also enabled data-driven leads for simplified follow-ups. Talk about efficiency!

?? 2. Unleashing the Power of Visuals: Alma Lasers harnessed the potential of interactive videos and social media competitions to captivate their audience. By embracing these new video tools, they injected excitement and engagement into their marketing campaigns. Get ready for a visual feast!

?? 3. Leveraging all types of influencers: Even as a super brand, Alma Lasers recognized the immense power of influencer marketing. They didn't just focus on macro-influencers with millions of followers. Instead, they tapped into the potential of micro and nano influencers, creating a web of brand ambassadors with different levels of influence. It's all about reaching!

These extraordinary stories demonstrate that thought leadership is not a luxury reserved for deep-pocketed companies; it's a NEED for any Medtech disruptor aiming to revolutionize the industry. So, fellow content visionaries, let's harness the power of thought leadership, embrace creativity, and redefine the Medtech landscape together!

Stay tuned for more captivating insights and stories from the frontlines of medtech innovation. Remember, we're not just changing the game; we're transforming lives! ??????

#medtech #femtech #wellness #thoughtleadership