Unleashing The Power Of Social Media For Healthcare Brand Equity
Healthcare is a very sensitive issue for the consumer. It is one choice in which perception and trust are of supreme importance. A patient will only go to a reputed and well-recommended doctor or visit a healthcare facility that is recognized as reliable and accredited because one always wants the wellness of self and loved ones to be in safe hands.
?In earlier times, there used to be a family doctor or a local medical man to whom patients would rush in a medical emergency. Nowadays, no one selects a healthcare provider only on the basis of accessibility or locality. Net-savvy patients google their options on the web and choose from the plethora of information that is freely available online. This trend has changed the entire paradigm of healthcare promotion. . instead of relying only on word on by mouth promotion, you have to opt for the Branding of your set-up.
Healthcare branding is of paramount importance as it can help you create a legacy of trust and earn the stamp of confidence among your core audience that is patients and their family members.
What exactly is healthcare branding? Healthcare branding is promoting your facility in such a way that you can ensure that you attract the attention of a maximum number of consumers, engage them, and retain their loyalties. In today’s age, with the explosion in social media…you should construct an image for your set-up by magnifying and enhancing your social media or online persona.
You can work towards personifying your establishment and giving it a personality that your prospective patients can see, rely on, and connect with.??
Some strategies that can help you gain leverage in the social media realm.
Weave a story: Social media is all about shareable content. A story that touches the hearts of your audience can help them remember your brand.
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Tap trends: Keep your pulse on the new trends that are taking the internet by storm and try to tap them. E.g., if there is a trend about Inclusiveness, a hospital can highlight its gender-religion mix of specialists.
Generate Patient loyalty: Use your social media platform as a forum where your patients can voice their satisfaction and gratefulness. This positive feedback will itself act as a driver to increase your popularity and enhance your reputation. This will not only generate new leads and increase footfall but also retain your existing patient base.
Give accurate information: You can also engage your user by providing accurate and interesting information to your patients through your social media channels. Information about conditions or procedures, awareness facts, tips, lifestyle advice can all come under this umbrella of information.
Connect with the consumer: Social media platforms can be used to clear doubts, answer queries, and address complaints of your patients. Online communities and discussion forums like hangouts can be used for expert seminars and talks.
Through all this, please remember that doctor-patient confidentiality should be maintained. If you are sharing testimonials or patient stories or photos, be sure to get their permission in writing or you could land in trouble. If all this seems new and confusing to you, be sure to recruit a professional healthcare consultancy firm who can share your load. Through all this, please remember that doctor-patient confidentiality should be maintained. If you are sharing testimonials or patient stories or photos, be sure to get their permission in writing or you could land in trouble. If all this seems new and confusing to you, be sure to recruit a professional healthcare consultancy firm who can share your load.?
Hospertz healthcare are experts in the field of healthcare management consultancy and can assist you in every way possible.
Dr. Vishal Jadhav
+91 9820833149 / 9867712705