Unleashing the Power of Networking

Unleashing the potential of networking

Networking is responsible for approximately 87% of business in the marketplace today. However, it is important to understand if the way you are networking is effective enough or not. Do you know that your style of networking is perfect?

Networking in reality is actually a life skill. It is not simply a trick that we use when we want something from someone we know or from a total stranger. Networking is a non traditional style of selling. In fact, it is not selling at all. However, networking can generate more business and career opportunities than any advertising campaign could ever hope to achieve.

There are some major ways to successful networking:

Make your customers your advocates: One of the keys to growing a business is turning customers into advocates. Customers buy once, clients buy twice and advocates do your selling for you. Rather than spending all your advertising budget and energy strictly looking for new business, why not consider investing 50% of your advertising dollars and energy on current and past customers and only 50% on new business.

Make contact once in 3 months: Good customer service is not enough these days. It is the norm and everyone is doing that. Turning customers into advocates is only the first step, we then need to keep them as advocates by continuing to exceed their expectations. Making contact every 90 days with your clients is critical to building a good relationship.

Unlock the magic of networking: Giving recognition to your customers is one of the keys to unlocking the magic of networking in your business. By earning the right to gain repeat business, we not only grow our business, we also turn our customers into advocates.

Great networkers believe in lifting the level of professionalism for their profession or industry. In the networking world, it's not just about who you know, it's about who knows you!

Written by Sheila Chalfie

Director of New Business Development at Limitless Medical Inc.

8474566081 (for further discussions) or [email protected]