Unleashing the Moral Imagination, Ben and Jerry’s Helps Voting, Turning Cemeteries into Solar Farms, and More!

Dear friends,

In the face of what can only be described as a 'polycrisis,' where climate change, war, poverty, and disease converge to overwhelm us, the need for creative solutions has never been more pressing. In such times, we think that it's not just innovation we need, but a specific kind of innovation: one that springs from what we can call the 'moral imagination.'

How can we unleash our collective moral imagination? Explore with us this transformative concept below.

Be kind, be good, and look after each other,

Afdhel and Bobby

Unleashing the Moral Imagination: The Essential New Skill for All Leaders in the 21st Century

Humanity finds itself at a crossroads, grappling with feelings of overwhelm and anxiety. How do we navigate this daunting landscape? How do we cultivate a sense of purpose and abundance to shape a new narrative for humanity—one rooted in optimism and joy?

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Top Stories This Week

Campaign of the Week: Since declining voter participation is a threat to democracy, Ben & Jerry's stepped in with a sweet reward to entice more young people to vote in this year’s EU elections. After casting their ballot on June 6th, Dutch citizens could trade in their red voting pencils for free ice cream.?

Valencia Plans to Turn Its Cemeteries into the Country’s Largest Urban Solar Farm: A city in Spain is starting to use its cemeteries to generate renewable power and aims to install thousands of solar panels in graveyards around the city. The project has been dubbed RIP - standing for Requiem in Power - and was launched this month with the first photovoltaic panels installed.

Creating Fashion with Bacteria: In an unassuming laboratory on an industrial estate in South West London is a shoe that’s been grown from bacteria. The unique footwear is the work of Modern Synthesis cofounder Jen Keane. Find out more about Keane’s journey, and what makes nanocellulose such a valuable material.

The Laundress’s Co-Founder and Cleaning Guru is Back with a New Cleaning Range: Congratulations to our dear friend and former client Gwen Whiting on the launch of her new company ‘The Fill’ which blends eco-consciousness with well-being. Check out her interview in the Financial Times here.

Innovations We Love: Engineers at Delta Air Lines' product development arm think they've found a solution that could make air travel a safer, more seamless, and more dignified experience for passengers who use wheelchairs for mobility. It involves a spot in the front row of the aircraft.

How ‘Farmfluencers’ Are Making Vietnam’s Rice Fields More Sustainable: To reduce the footprint of the crop that feeds the country, Vietnamese farmers are encouraging fellow rice farmers to take up more sustainable methods through a “train-the-trainer” program rolled out over the past three years by the Viet Nam Farmers Union (VNFU), in a bid to overcome farmers’ fears that adopting greener practices would come at a cost to their output and livelihoods.

Book of the Week: In a world marked by division and systemic challenges, The Solutionary Way offers a beacon of hope and a roadmap for action. Drawing upon decades of experience as a humane educator, Zoe Weil presents a comprehensive framework for fostering meaningful positive change. Available from June 25 or ready for pre-order now.

“And this I believe: that the free, exploring mind of the individual human is the most valuable thing in the world. " - John Steinbeck