Unleashing Maximum ROI: The Power Ranger Duo of Account-based Marketing and Sales Alignment

Welcome to the 12th edition of The Extra Thursday newsletter, where we serve up marketing and sales advice with a side of sass and humor.

Picture this: your marketing team is like the Red Ranger, armed with their strategic plans and content arsenal. And your sales team? Well, they're the Gold Ranger, ready to swoop in and close deals faster than you can say, "It's morphin' time!"

But here's the catch: if the Red Ranger and Gold Ranger don't align their efforts, it's like watching a Power Rangers episode with terrible dubbing - it's just not right. The villains (aka your competitors) will be laughing their way to the bank while you're left scratching your head wondering what went wrong.

With account-based marketing, your sales team focuses on high-value accounts, while your marketing team creates tailored campaigns to woo those prospects. It's like the Power Rangers teaming up to defeat a giant monster - together, they pack a punch that even Godzilla would envy.

But when marketing and sales aren't on the same page, it's like seeing the Power Rangers argue over who gets to drive the Megazord.

Studies show that companies with strong marketing and sales alignment achieve a 20% annual growth rate, while those with poor alignment suffer a 4% decline in revenue. Talk about a Power Rangers victory versus a major defeat!

So, let's get your marketing and sales teams to put on their spandex suits and join forces. It's time for them to unite their powers, like the Power Rangers forming the ultimate Megazord. Together, they'll tackle those high-value accounts with precision and grace, leaving your competition quaking in their boots.

Thanks for tuning in to this edition of The Extra Thursday newsletter, powered by Intandemly. Join us next week for more marketing and sales, because let's face it - life is more fun when you're happy and closing deals like a Power Ranger superhero.