Unleashing Impact From Your Home Office
Dr. Angela Mulrooney
Fuel Your Growth: Transform Your Expertise into a Personal Brand that Amplifies Visibility & Impacts Ideal Paying Clients
Have you ever been sold the idea that you should be speaking from the stage for a living in order to create impact?
Before you pack your bags, let's look at the simpler, more cost effective, and impactful way to unleash your impact.
It's from your computer, sitting at home, creating content.
WHAT?!?
That can't be right.
Sorry to burst your bubble, but it is.
Pre-pandemic, I was a sky warrior, jet setting to a new city every week to speak.
I was making good money and I was on an adrenaline high of the stage which kept me from seeing the truth of what I was doing.
That was until the pandemic hit.
The forced cancellation of speaking gigs ground my on-stage speaking career to halt.
It was a forced step back and I was granted space to evaluate what was important and impactful for my business.
As I came off the adrenaline high as the lockdown took hold, I realized I was exhausted.
The exhaustion came from being in perpetual motion - from constantly hunting speaking gigs, grabbing a flight every week, getting home to do laundry, and repacking it as soon as it was dry.
The constant view of my suitcase at the door was foreboding of the next trip coming.
I had been so busy chasing the dream, fueled by adrenaline, that I had completely neglected to check-in - with myself and my business.
Go-go-go was actually just digging me into a hole.
Each gig wasn't producing a ton of clients so there was not a lot of positive cashflow at the end of each trip for the hours on planes, hunting gigs, and preparing to speak.
It was exhausting - mentally, physically, and emotionally - not only traveling but having to "bring it" with my keynotes and vulnerable presentations, creating impact while I was on stage.
Before the shutdown, I couldn't even see how taxing this chosen path had been.
When that suitcase was no longer there, the stress in my body palpably dissipated.
When I had headspace to take a step back and evaluate what I had been doing, I wondered how many people took the learnings I spent hours crafting and applied them to transform their life in any small form?
A handful, if any?
A year and a half into the pandemic, I was requested to start speaking again, and I realized how much less impact I created on stage for so much more effort vs. from home, sitting in front of my computer, connecting online.
I know it sounds counter-intuitive, but the truth is in the numbers and it was hard to unsee.
I grew my company from 2.5 to 14 full time employees 10 months into the pandemic to keep up with the demand.
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How?
I took all the energy, a fraction of the time, and preparation I allotted each week for traveling, hunting gigs, preparing lectures and speaking and put that effort into just getting clients.
As a result, I scaled my impact because I was accessible to anyone, anywhere in the world who was a right fit for my services.
I got to focus on showing up consistently, narrowing my niche of genius, and sharing the best I had to offer.
I got to see my online audience engagement grow as I had more touch points with them, was more accessible because of the lack of traveling gobbling up hours, and those audience members were trackable.
My email list grew as I offered programs that people signed up for to gain access to me, so I had the ability to personally follow up as well as market to these people.
Having time with my audience in small zoom gatherings allowed me to gain so much more insight into what my ideal clients needed because I was no longer speaking at them.
Instead, I was now having intimate and revealing conversations with them - a very different feeling than facilitating a conversation in a room with a thousand people in it.
It was clear that speaking from the stage had me feeling so disconnected and unsure whether my hard work really had any impact.
Working online has me more in-tune, connected and quantifiably unleashing exponentially more impact in clients' lives.
The pandemic created a normalcy in creating impact online thus making online platforms the gold mines of today.
You can deliver impactful content (videos, challenges, workshops, masterminds) from the comfort of your home, reaching a global audience without the hassle, energy expenditure, and time cost of constant travel.
It can be done 100% organically so it is just costing a bit of time each week.
It's not only more efficient - it's more effective and intimate.
How can online be more intimate than in-person?
In smaller, focused groups, people let their guard down, forming connections that are hard to replicate in a crowded room where people are unsure who might be listening to what they say aloud.
Plus, you feel more accessible to them online compared to when you have wowed them from the stage.
The feeling of wowing a crowd is temporary; true impact comes from helping individuals achieve lasting success.
So, if you're ready to ditch the fleeting stage spotlight for a more impactful, financially rewarding journey, consider the online world.
Through consistent content creation, intimate connections, and genuine transformation, you can build a legacy that resonates far beyond the applause of a live audience.
If you are ready to explore the online potential for your business, join The Pivot to Profitable Entrepreneurship Challenge.
In just five days, discover how you can propel your business forward, create lasting impact, and, yes, make some serious bank from the comfort of your home:
#pivot #entrepreneurship #personabranding #marketing
Empowering CEOs with Game-Changing Podcast PR Campaigns, Podcast Production & YouTube Optimization | Podcasting Pioneers Since 2015 | Featured in Podcast Magazine's Top 20 Under 40 for 2022
1 年Absolutely resonating with the shift from the stage to the online frontier! The prospect of lasting impact, increased financial success, and building a legacy through genuine connections is a game-changer.
Certified AI Consultant: Driving 10x Productivity for Leaders with AI and Remote Teams ??????
1 年Great insight! ?? Moving beyond the stage to the online world can offer a broader and more sustainable platform for impact and financial success.
Founder of Elite Productivity | Proven systems for consultants & agency owners to buy back time and achieve more
1 年Thanks for sharing this Dr. Angela Mulrooney
Connection Specialist for MEN | MENtal Health Advocate | Vulnerability Coach | Consent Educator | Cuddlist | Empath | I'm here to help you overcome loneliness and become visible in your relationships!
1 年It's not just about wowing a crowd; it's about making a lasting difference.
Fractional Chief People Mover | Stress Isn’t Killing Your Company. Blind Spots Are. I Help Leaders Fix What They Can’t See—One Client Saved $10M by Seeing Theirs. What's Yours Costing You In Time, Talent, Revenue?
1 年Indeed the magic of online platforms is in the intimacy and genuine connections.