Unleash Your Organisation's Potential with Design Thinking Training
The Strategy Group
We help organisations innovate their value propositions, transform their business models and delight their customers.
In today's rapidly evolving business landscape, organisations are increasingly embracing design thinking as a powerful approach to problem-solving and innovation. Design thinking is a problem-solving approach that focuses on understanding and addressing human needs and desires to develop innovative solutions. Solutions that are more likely to deliver successful results.?It encourages collaboration, multidisciplinary perspectives, and an iterative approach to problem-solving while placing the user at the centre of the process, resulting in solutions that are desirable for users, technically feasible and commercially viable.??
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The five stages of the Design Thinking process are:?
Scope: Define the boundaries of the area under investigation.?
Empathise: Get in your users shoes and learn about the audience for whom you are designing. You must understand a problem before you can solve it!?
Define: Redefine and focus your approach?based on?insights from the empathy stage. Often the problems you are asked to solve are not the ones you need to solve.?
Ideate: Brainstorm and design?creative solutions. Often, the best ideas?emerge after several poor ones.?
Experiment and test: Build low-fi prototypes and test your ideas with others. Design thinking is an iterative process.?
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Design thinking training teaches the principles and application of these five stages, equipping teams with the tools, techniques, and mindset necessary to unlock?creativity and drive meaningful change. There are many advantages of design thinking training. It?can revolutionise your teams’ approach to problem-solving, foster a culture of innovation, increase customer-centricity, support agile decision-making, and improve collaboration.?
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1. Enhanced Problem-Solving Skills:??
Design thinking equips individuals with a structured framework to tackle complex challenges. By adopting a human-centered perspective, your team will learn to empathise with end-users, identify their needs, and generate innovative solutions. Design thinking training empowers your team to develop a deep understanding of problems, challenge assumptions, and devise creative solutions that solve the problem effectively.?
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2. Cultivating a Culture of Innovation:??
Design thinking fosters a culture of innovation by encouraging collaboration, inclusivity, and open-mindedness. Training promotes cross-pollination of ideas, breaks down silos, and nurtures a creative environment where innovation thrives. By investing in design thinking training, your organisation can create a workplace culture that values diverse perspectives, fosters creativity, and embraces risk-taking, leading to breakthrough solutions.?
3. Customer-Centric Approach:??
One of the core principles of design thinking is its focus on understanding and meeting customer needs. Training empowers teams to develop a deep empathy for customers, uncover valuable insights, and deliver products and services that resonate with their target audience. By putting customers at the centre of the problem-solving process, design thinking ensures that solutions are intuitive, usable, and delightful, resulting in increased customer satisfaction, loyalty, and brand advocacy.?
4. Solve business problems quickly and effectively:??
Design thinking embraces an iterative and agile approach to problem-solving. Training equips your team with the skills to embrace failure as an opportunity to learn and grow, take calculated risks, and make informed decisions. This agile mindset fosters adaptability and resilience, allowing your organisation to respond effectively to changing market dynamics and maintain a competitive edge.?
5. Increased Collaboration and Communication:??
Design thinking training places significant emphasis on effective collaboration and communication. It promotes active listening, empathy, and co-creation among team members. By breaking down communication barriers, fostering meaningful interactions, and encouraging the exchange of diverse opinions, design thinking training enhances collaboration and builds stronger relationships within your team.?
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By investing in design thinking training, your organisation can unlock a world of possibilities. Our team have facilitated design thinking training with numerous esteemed clients within local government, state government and private sector, witnessing the transformative impact of design thinking on their direct teams and broader organisations.??
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At The Strategy Group, we offer comprehensive design thinking training programs tailored to unleash the creative potential of your teams. Equip your organisation with the skills and mindset necessary to tackle complex challenges, foster a culture of innovation, and deliver exceptional customer experiences. Discover the transformative power of design thinking and join the ranks of esteemed clients who have witnessed its remarkable outcomes. Contact us today to explore how our design thinking training can revolutionise your organisation.?Reach out if you’d like to learn more.?
Managing Director at The Strategy Group: Delivering Innovation | improving Customer & Employee Experience | Delivering AI strategy | Taking a design-led approach | Adjunct Professor and Fellow at UNSW AGSM
1 年It's simple, easy to remember, and works every time
CX Strategy & Innovation Leader
1 年Design Thinking has become our default methodology, not only to develop new customer products & services, but also to help transform organisations.