Unleash Your B2B Potential: Sell on Amazon
Tamara Loehr
Growth Advisor ↗? I help Founders/CEOs drive profit, lead gen and growth with Enterprise Growth Structures (EGS) and the top talent in the Philippines. Forbes Top 11 Impactful Female Leaders. Top 150 Real Leaders 2024.
When it comes to growing your Business to Business (B2B) companies, digital is critical with 76% of businesses conducting research online before making an e-comm purchase or visiting a B2B’s physical store. Whilst traditionally most have gone directly to purchase, this is about to change drastically. Amazon has its sights set on B2B which is going to disrupt the B2B space in the same way it disrupted the B2C space.
Rather than fearing this inevitable fate, I encourage you to be a first party mover, and look to evolve your B2B business by leveraging Amazon to reach a wider audience, and increase your market share.
Let’s take a moment to learn how you can harness the power of Amazon, the world's largest online marketplace, and explore why selling your B2B products on Amazon is a strategic move:
1.?The Size of the Market: Amazon's B2B platform achieved over $25 billion in sales globally in 2021 alone. (Source: Digital Commerce 360), with the B2B eCommerce market projected to reach $20.9 trillion globally by 2027. (Source: Grand View Research). By entering the Amazon B2B marketplace now, you can tap into this massive market and position your business for exponential growth.
2.?Getting in early: The B2B marketplace on Amazon is still evolving, presenting an opportunity to establish your brand and gain a competitive edge. By getting in early, you can build brand recognition, establish strong relationships with business buyers, and secure a prominent position within your industry.
3.?Benefits for B2B sellers: Amazon provides a robust and scalable platform to showcase your B2B products to a vast customer base. Enjoy increased visibility, credibility, and access to millions of potential customers actively searching for B2B solutions on Amazon. Leverage Amazon's fulfilment services, such as FBA (Fulfilment by Amazon), to streamline your operations and ensure reliable order fulfilment.
4.?Benefits for B2B Buyers: Business customers benefit from the convenience of a one-stop-shop, where they can find a wide range of B2B products from trusted sellers. they enjoy competitive pricing, negotiated discounts, and the ability to manage procurement processes efficiently through Amazon's B2B platform. Business buyers can leverage the familiar Amazon interface, with reliable shipping and secure transactions, ensuring a seamless purchasing experience.
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So, what are the steps we are taking with our mentees to get them started as a B2B seller?
Step 1: Determine the size of your market and do full market analytics.
Step 2: Determine a comprehensive static plan for your first year on Amazon.
Step 3: Partner with an Amazon advisor who specialises in B2B.?
Note, do not use a marketing agency. Amazon is a sophisticated beast and requires experts who have strong alliances with Amazon and a team of B2B financial modellers and account managers.
In summary, selling B2B products on Amazon marketplace is a strategic move. With the massive market size, early entry advantage, and the unique benefits for both sellers and buyers, you can propel our business to new heights!
I welcome a conversation around how you can seize this and other online B2B opportunities to ensure you remain ahead of the game.
www.beusailacademy.com
E-Commerce | Building Brands | Strategy | Growth Acceleration | Marketing | MBA | ex-Amazon
1 年I agree, embracing Amazon's B2B marketplace can open up new opportunities for growth in the digital age. ??