Unleash the Power of the $1.80 Strategy to Skyrocket Your Business or Brand's Growth
Gaurav Yadav
Digital Marketing Team Leader at IMS Global | Nominated Digital Person of the Year 2022 4th Edition Digiplus (Economic Times) | Digital Marketing Certified | Ex SIIA | MBA in Finance & Marketing
Many of my followers have been inquiring about strategies to grow their Instagram for business, so I want to share my insights on this topic. In addition to discussing the broader perspective, I want to provide practical guidance on how to execute your Instagram growth strategy effectively. These are the real-world details, or "the dirt," that can make a significant difference in 2022.
Whether you have a million followers or just started a new profile, the advice I'm about to give is relevant to anyone aiming to build a meaningful community on Instagram or online in general.
A few months ago, I made an impulsive decision to invite a random audience member, Shane, to shadow me for a day at VaynerMedia. During his visit, we had a conversation about how to grow his Instagram account.
Now, let's address the question, "How do I grow my Instagram account for my business or brand?" I receive this question every day through various channels, from emails and DMs to tweets, snaps, comments, texts, and even from major brands. The reason I feel confident in answering this question is that I've spent the last decade studying user psychology and reverse engineering attention to build engaged online communities. The advice I'm about to share is not theoretical; it's practical guidance that has worked for me, as well as thousands of individuals, companies, products, and brands. Although I initially applied these tactics on Twitter, I later adapted them for Facebook and Instagram. Regardless of the platform, the core behavior I employ to build awareness and foster community remains the same.
The truth is, being social is the key to winning on social media. The number of Instagram followers you have means nothing if you can't cultivate a community of like-minded individuals who care and engage. The only genuine way to achieve this from scratch is by becoming an active participant in the conversation.
Whether it's engaging in direct messages (DMs) or actively searching for the top 9 posts for each hashtag on Instagram or Twitter, you must participate and interact with people who share your interests.
I was deeply inspired after meeting Amercian sir wan, which led me to develop what I call the "$1.80 Instagram strategy." It involves leaving your two cents (or .02) on the top 9 trending Instagram posts for 10 different hashtags relevant to your brand or business every day.
By the end, you will have left a total of $1.80 worth of thoughts online within your specific category, niche, or industry.
I have always emphasized the importance of not only building influence but also fostering community and actively participating in online conversations.
Many people consume my content without taking action on my advice. While I can inspire you through my words and entrepreneurial endeavors, I want to provide insights that can help you execute your ambitions and create opportunities for yourself, your product, your service, or your brand.
Let's break down the $1.80 Instagram strategy into three simple steps.
Step 1: Find the best hashtags related to your brand or business.
Identify the ten most important and relevant hashtags in your field. For example, let's consider the meditation niche, which I find intriguing due to its potential impact on an individual's mindset. If you have been practicing meditation for years and want to build a business or personal brand around it, start by exploring hashtags related to meditation. Here are a few examples I recently noticed on Instagram:
When searching for hashtags, you can quickly discover related tags in your industry or niche. Instagram also suggests related hashtags to follow when you search for a specific tag. Spend time exploring not only the most popular hashtags but also lesser-known ones that are still relevant and impactful.
Step 2: Leave your Instagram comment with your two cents.
Once you have identified the top 9 posts for each of your selected hashtags, it's time to leave your .02 cents, which means sharing your thoughts and providing value where possible.
If you come across someone's comment with a question you can answer, respond to it. If you admire the aesthetics or content of a post, express your appreciation. If you have thoughts about the quote or caption, engage in a reply.
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If the image reminds you of another content creator, tag them. If you believe a friend would benefit from seeing the post, share it with them.
Comment, like, engage, respond, and share. These simple actions allow you to leave your .02 cents.
You don't have to write a lengthy response or come up with something profound; simply focus on engaging and interacting. That's what it means to be social. However, make sure to be authentic both to yourself and the person behind the post. We all recognize spam comments, so avoid those. If you genuinely want to connect, send a DM to the creator, mention the post, express why you liked it, respond to their story, and provide something valuable. You can even ask if you can help, collaborate, or promote in some way.
Step 3: Continue commenting, liking, and engaging on Instagram.
That's all there is to it. The overall process is straightforward. Leave your .02 cents on 9 posts for 10 hashtags every day, which adds up to $1.80.
No matter how much value you provide, remember that this is a numbers game. You need to be willing to give yourself more opportunities. While others might only leave .02 cents, you're leaving $1.80 every single day.
I assure you that you will see results. The better your .02 cents are in terms of value and authenticity, the more you will grow.
Even if you gain just one new follower per day or acquire one new idea about what works and what doesn't on Instagram, you'll still be learning. Regardless, I guarantee that you'll gain insights about the platform, human behavior, online interactions, empathy, humility, and perspective through this simple process. It's about leaving your .02 cents and becoming an integral part of a real community.
So, I encourage you to start implementing the $1.80 strategy. Invest $1.80 each day, contributing your thoughts in small increments of two cents on the top 9 posts of ten different hashtags. Over time, this will gradually build an audience that knows and appreciates your content.
You're leaving $1.80 in karma, $1.80 in community, and $1.80 in your thoughts. Remember, you're not there to spam or repeatedly ask for follows. If you choose to do it my way, you'll be part of a community that values gratitude, thankfulness, being present, choosing happiness, and promoting positivity.
Here's the best part: the $1.80 Instagram strategy not only helps you gain exposure and followers while being a valuable community member but also facilitates learning.
By consuming and analyzing 90 pieces of content related to your business each day, you'll gain inspiration and insights to strategize your own Instagram content. This is an excellent use of your time, as it allows you to stay updated on trends and effectively plan your content strategy. Allocate some time in the morning, during your lunch break, and when you get home for this process. Stick to it consistently. Gratitude, empathy, kindness, motivation, meditation, mindfulness—choose the hashtags that are unlimited.
But remember, all of this is meaningless without putting in the work. The work will always be the key to success.
Rather than simply providing you with all the answers, I aim to teach you how to find them yourself, enabling you to thrive in the long run.
Now, go ahead and repeat this process 89 more times today.
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If you're interested in further learning, check out my other comprehensive article on "https://www.dhirubhai.net/pulse/marketing-strategy-immigration-company-gaurav-yadav/?trackingId=B81iqLvuQC6NZluBw9h7zQ%3D%3D."