UnLeash Potential #1
Rohit Verma
AI & Digital Transformation Executive | Scaling Tech Ventures in 24+ Global Markets | AI Implementation & Data Strategy Expert | P&L Growth Expert | Ex-Nissan, Tata & JCB | Mobility Innovation Leader
Innovate360: a new agenda
I've been busy re-inventing the "Innovate360" Newsletter for the last few weeks.
Instead of merely discussing tools, technologies, and innovations, this newsletter will offer a wealth of ideas, solutions, and new possibilities you can incorporate into your daily work.
Digital technology is transforming on steroids, and this is your weekly dose of Unleash Potential. Read about costly mistakes you can avoid as an executive.
Executives confirm that technology is the top lever for reinvention for 98% of organizations, and generative AI is now seen as one of the main levers for 82% of those organizations.
But what can you do today, this week, to reinvent your work and projects? Read on...
Can the BCG’s ‘Deploy-Reshape-Invent’ framework turbocharge your organization's innovation system?
I recently came across BCG's DRI Framework through a post by Leila Hoteit , MD & a Senior Partner at 波士顿谘询公司
According to a survey of over 1,000 senior executives, BCG's annual innovation report highlights that nearly all innovators are exploring GenAI.
However, not every industry invests in a way that aligns with the perceived risks that GenAI poses. Organizations face a gap between their innovation priorities and their readiness to deliver on innovation goals.
Strategic misalignment is the root cause of this disconnect, as our experts have determined through the findings in this report.
Explore BCG's' Deploy-Reshape-Invent' framework to speed up, streamline, and bring a fresh perspective to your organization’s innovation system.
What's stopping you and your company from using GenAI more practically to turbocharge innovation and agile deployments?
Is it the lack of regulations or the expected tech maturity of GenAI? Join the conversation and share your thoughts.
Authors: Justin Manly, Michael Ringel, Amy MacDougall and the BCG Team.
How BMW and Accenture are Transforming the Automotive Industry with Generative AI
Although the automotive industry has traditionally been a slow adopter of new technologies due to the extensive testing required for safety, manufacturers like BMW are now pushing the boundaries with significant transformations and agile deployments.
埃森哲 and BMW have collaborated to create EKHO (Enterprise Knowledge Harmonizer and Orchestrator), a generative AI platform that accelerates productivity and enhances experiences across North America.
This platform leverages large language models to provide real-time insights and intelligently answer complex questions across various business functions. By integrating EKHO, BMW can streamline sales and supply chain management processes, showcasing the potential of generative AI to revolutionize the automotive industry.
In the past, a BMW salesperson would have to consult manuals, spending hours cross-checking different features and customizations. Using EKHO, salespeople can cut this time-consuming process to a matter of minutes.
Read the fascinating article published by Roland Mayr Raju Ivaturi & Team at Accenture.
The Cupid Collection: High-Quality Content for SMEs at scale
In the last few months, I've been combining my passion for Photography with my acumen in Marketing to support smaller Designers, Businesses, and SMEs in creating and managing content at scale without breaking their budgets with agencies, through my new startup "StudioEdge"
Efficient & high-quality content is crucial for any business or organisation.
It's clear how this helps them grab their audience's attention and build credibility and trust with their target markets.
+ This helps me test my assumptions as a creator and marketer, providing a platform for agile A/B testing on high-quality content, organic traffic, search engine rankings, and user experience on their platforms.
Before the Paris Haute Couture Week kicked in this month, I worked with Jeyan Gedik on her "Cupid's Collection" for SS'24.
Jeyan Gedik, a graduate from a fashion design school in Izmir, has been designing wedding and evening dresses for 24 years. She also holds a bachelor's degree in classical archaeology from Ege University.
She wanted to create a collection that embodied the true spirit of being a woman. Her artistic direction inspired by the "Roman & Greek Mythology".
With Jeyan in Turkey and her aspiration to shoot in Paris, the logistics were complex. However, the execution was perfect due to the extensive time spent planning and mood boarding the entire concept.
领英推荐
"StudioEdge exceeded all my expectations for the Cupids collection shoot in Paris. Despite the distance, they ensured flawless organization and delivered stunning content & a media library that will sustain me for at least a year, with great PR & Media coverage"
The success of this campaign primarily resulted from a clear definition of content goals, the establishment of measurable objectives (such as website traffic, conversion rates, social media engagement, subscribers, and conversion), and regular evaluations and adjustments to boost campaign performance.
We also used a layer of Dynamic Content Optimization on the Social Media channels using Salesforce Marketing AI and the #EinsteinTrust layer to drive a #Generative & # PredictiveAI-driven hyper-personalized campaign with a robust foundation of trust embedded. The built-in prompts and toxicity detection features helped us focus on driving the campaign and optimizing it as we progressed.
You can demo the SalesForce Sales Cloud here.
Recommendations
Reading: "I, Human"
"A compelling read about how AI shapes us and, at last, a book that focuses on "humans" rather than machines and tech. Can AI replace curiosity, creativity, empathy & kindness?" - From " @Tomas Chamorro - Premuzic. (Audible, 4 Hrs Audio Book).
Listen: "Why do we celebrate incompetent leaders? | Martin Gutmann | TedxBerlin
Is recruitment today truly broken? Do we hire leaders who generate excessive noise rather than those who get things done? To make this point, Gutmann draws on contemporary research and historical examples, including the famed but disaster-prone Ernest Shackleton. 16 Min. Ted Talk HERE.
Use: New AI Features on WhatApp to TurboCharge Your Business Engagement
Meta is bringing severe AI firepower to WhatsApp , making it a powerhouse for businesses to engage customers, answer queries, and drive sales. Here's how you can jump on this bandwagon:
1. AI Business Assistant
Meet your new employee who never sleeps! This AI assistant can handle routine customer questions about products, prices, inventory, etc. Imagine never answering, “Do you have this in stock?” again. Your staff will thank you, and your customers will get instant answers.
2. Smart Ad Targeting
Forget throwing ads into the abyss. WhatsApp’s AI now targets ads based on user behaviour on Facebook and Instagram. It's like having a personal shopper for your marketing—only without the awkward small talk.
3. Chatbots
Deploy chatbots to handle customer inquiries directly in WhatsApp. Platforms like WATI and Sinch Engage can automate responses and keep your customers engaged without you lifting a finger. Think of it as having a friendly, efficient virtual assistant.
4. Enhanced Calling
WhatsApp’s improved calling feature lets customers reach you with a single tap for complex questions that can't be typed out. Perfect for those “Can you hear me now?” moments.
Real-World Success
Take a leaf from 联合利华 book. They slapped WhatsApp numbers on billboards in S?o Paulo, chatted with 290,000 people, and converted 14,000 into customers. Or consider Flipkart’s Big Billion Days campaign, which used WhatsApp to generate a 3.5x increase in conversions and rake in $2.5 million. That’s a lot of chai and samosas!
Getting Started
With WhatsApp's new AI tools, you'll engage customers, streamline operations, and boost sales—all while kicking back with your favourite beverage.
Here's a list of the best WhatsApp Business tools in 2024
Credits
As a creator, photographer, and marketeer, I believe creativity should never come with any roadblocks, and finding that image or video to bring your idea to life shouldn't be a struggle. With Pexels and their community of 11 million people, I am making my own content more accessible.
You can check out my Pexels here. This newsletter credits and tags all the artists/ creators.
staying ahead of the curve in innovation is key! ?? Rohit Verma