Unleash Alpine Wonders: Elevate Tourist Experiences by Joining the JCB Global Merchant Community

Switzerland is a country well-known for its awe-inspiring natural beauty, including the majestic Swiss Alps and crystal-clear lakes, making it an attractive destination for all types of visitors. The country's stunning landscape and numerous luxury brands have made it a go-to destination for tourists over the years. In particular, Switzerland has become more accessible than ever before for Asian travelers, thanks to its connected transportation system and advanced payments network, facilitating a seamless journey both for the merchant and traveler – who are both looking for a frictionless experience.

Of course, one of the main reasons to visit Switzerland is to experience its natural beauty. With its towering mountains, pristine lakes, and charming villages, Switzerland is a scenic paradise for nature lovers. Some of the must-see attractions include Jungfraujoch and the majestic Rhine Falls. Whether you prefer hiking, skiing, or simply taking in the views, Switzerland most certainly has something to offer to almost everyone. It is also worth noting that many of these locations boast extensive JCB acceptance providing increasingly seamless and widespread payment options for visitors.

Embark on a Swiss Adventure: Unravelling the Best Places to Explore

Immersing yourself in the grandeur of Switzerland, where the Matterhorn mountain attracts many tourists every year, as enthusiasts explore the towering peaks and serene alpine surroundings. In the nearby Zermatt village, tourists can find exclusive Swiss boutiques that sell exquisite jewelry. Swiss chocolate is also a favorite among tourists, together with the traditional stores offering local artisan produce and souvenirs.

Another captivating and must-see attraction is Lake Geneva. With its picturesque lakeside towns, it offers an exclusive shopping experience with lots of high end and luxury establishments. Additionally, enthusiasts of precision Swiss premium watchmakers will find themselves captivated by engineering masterpieces from world-acclaimed watchmaking houses, making it a destination where sophistication seamlessly blends in with the scenic charm.

Swiss Comfort and Connectivity: Accommodations and Transit Made Easy

Embarking on a journey through Switzerland grants travelers the privilege of experiencing world-class hospitality, as it is home to some of the finest hotels globally, all ready to welcome international spend. If you are looking to enjoy a sophisticated ambiance after a luxurious shopping trip or savoring the charm of tourist sights, many hotels will offer vistas that rival those of other scenic destinations, many with rooftops and gorgeous spas to delight after a long day of site-seeing.

Tourists looking to travel across the country have access to a connected network of trains, buses, and cable cars. Some of the most famous transportation services include the Swiss Federal Railways, and scenic train rides with the iconic Jungfraubahnen for hassle-free journeys across many picturesque villages and valleys.

Extend your Warm Welcome to Visitors from the East

In recent years, there has been a noticeable surge in the number of visitors to Switzerland coming from Asia. For instance, India tops the list among Asian countries for JCB Cardmembers visiting Switzerland ? - the stunning Swiss landscapes and picturesque locations provide the perfect backdrop for many iconic scenes for Bollywood films. These include the romantic interlude at Lucerne’s Chapel Bridge in the timeless classic Diwale Dulhania Le Jayenge (1995), which have not only captured the hearts of Bollywood enthusiasts but also played a pivotal role in portraying Switzerland as a must-visit destination globally. Now, as we extend a warm welcome to the growing number of Asian travelers, businesses can seize the opportunity to enhance their offering with JCB.

Swiss merchants known for their commitment to excellence can further raise their standing by embracing JCB as payment of choice for Asian consumers. The advantages for retailers range from global brand recognition to an average increase of 40% ii in spending across some emerging markets. The numbers all tell a compelling story. JCB recorded YoY growth of sales in Switzerland with an exceptional 100% from 2021 to 2022 ??. Meaning there is clear value in positioning JCB as a valuable addition to the array of payment options.

As Switzerland continues to extend its hospitality to visitors from around the world, integrating JCB into the payment ecosystem is a strategic move that can unlock new opportunities and foster growth for Swiss businesses.

? Based on tourist accommodation statistics (HESTA) from Switzerland’s Federal Statistics Office as of December 2023

?? JCB proprietary sales data as of December 2023