A Universal New Product Development and Upgradation Framework

When confronted with new product development (NPD), managers generally adopt quick fixes such as benchmarking with competing products and then attempting incremental changes over the competitors’ product features. A comprehensive master-list of these attributes has been created to form the framework. An exhaustive list of forty-five attributes captures the starting points for NPD to begin. These attributes are representatives of the latent needs and aspirations of consumers and can be used as a starting point of any new product or service development/upgradation process. This framework is equally applicable for processes and organizational design as it is for products and services. It can be used by managers in large as well as small organizations. It can also be used by faculty in management schools who teach Innovation and NPD as also faculty in a design school. The proposed framework can be used while designing systems for community-building too.

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