UNIVERSAL INFORMATION SERVICES IS QUALITY

You may not have heard of us, but your competition knows us well.

It's not uncommon for a prospective client to seek us out for a proposal, but admit they have not heard of Universal Information Services. Although we've been serving global customers since 1908, we don't expect everyone to know us as well as the marketing behemoths like Cision or Meltwater. Conversely, I have to admit, we often haven't heard of the company or agency that is seeking out help from us. Of course we know of the Ogilvy's and Edelman's, but we can't possible know the name of every mid-small sized agency in the United States. Our corporate prospects are no different in that so many are simply operating in an industry that doesn't provide for household names.

The concept of name recognition is something to address when choosing a vendor, but may not matter much relative to the service you will receive. Most companies and organizations using a media monitoring or PR measurement service know of the SaaS platforms like Meltwater and Cision. Many firms and agencies even know the names of niche news monitors like TVEyes or Critical Mention. At the very least, almost everyone is aware of the Google News Alert tools. All of these services can be good within the limitations they have. The difference between Universal Information Services and these other services really boils down to only two points: comprehensive media coverage and accuracy of analysis insights. And that’s a big deal.

Universal Information Services is not the name everyone knows because, well, we are smaller than Meltwater and Cision. It might be helpful to understand what we are not, before we focus on what we are.

We are not:

• The cheapest media monitoring service in the United States
• We are not limited to monitoring only online media
• We are not interested in signing you up, then letting you serve yourself
• We are not a vendor that has more sales people than support staff
• We are not only a broadcast monitor
• We are not a high-priced PR measurement consultancy
• We are not the company spending money on the urinal cakes at #PRSAICON

Universal Information Services is the company you go to when you realize your current vendor is missing the stories you need. That feeling first starts as a suspicion that you didn’t get a story you believe ran. That sinking feeling grows as your co-workers and executives ask for media placements you can’t find within the results of your current vendor. Finally, your frustration breaks free when your current monitoring service can’t correct the problem and show you the stories you need. This is when you find Universal Information Services.

I’m pretty sure we will never spend the kind of money needed to market our name as widely as Cision or Meltwater, but I’m very confident that any client that comes to us will see an improvement in the comprehensiveness of what we find and better accuracy in the insights we deliver. That may be why your competition knows us so well.

To see an analysis of our found media mentions for a specific company, relative to one of our competitors, visit our Blog. There you will see how Universal finds almost 50% more media mentions than the largest monitoring service.