Unique Ways Companies Utilize IoT Data To Grow
Welcome to the latest edition of The IoT Pulse - an exclusive collection of opinions, insights, and commentary from industry experts on key topics and questions in the world of #IoT, #AI, and #DigitalTransformation. Be sure to hit subscribe today so you don’t miss out on future editions!
The true power of IoT lies in the data. But not all data is the same, and not all data is used in the same way.
The important thing for companies is that they are able to collect relevant, accurate, and timely data that provides themselves (and users) with more insights and the ability to make better decisions as an organization.
Once a company has access to data, how they use it is up to them – and, in most cases, it can unlock a whole new world of potential for their ability to grow. That’s what IoT is all about. As an industry we all benefit from working together to help more companies improve their access to usable, valuable data – and the more we can share those success stories and ways companies are utilizing IoT data to grow, the more likely others are to want to adopt IoT into their business.
As you read the insights from experts from our Partner community below, I’d love it if you would share how your company or the companies you work with are utilizing IoT data in their business.
Josh Eastburn , Director of Technical Marketing at 杭州映云科技有限公司
“The mobile gaming industry is rife with valuable untapped data. We usually talk about building digital twins of physical environments, but the same concept can serve these virtual environments as well. As game worlds become the platforms for large-scale experiences like concerts and tradeshows, this data is being targeted by developers and operations teams who see a ready source of real-world data on which to model and test system optimizations. Similarly, as the ecosystem around the metaverse industry grows, this data will likely be monetized to benefit content creators.”
Ulla Kruhse-Lehtonen , CEO at DAIN Studios
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“Facebook (now Meta), Amazon, Apple, Netflix, and Google (FAANG) raised B2C companies' awareness of data's importance 10-12 years ago, but industrial companies remained uninvolved due to the missing sense of urgency. However, now the gap between data-driven and non-data-driven manufacturers is rapidly widening. By leveraging IoT data, data-driven firms can gain real-time insights into product usage, answering questions on machine education, part replacement, material alternatives, usage configuration, and service intervals. Companies with these insights have a winning formula for the future compared to those only selling machines.”
Keep the conversation going! Let us know what questions you have about data and IoT in the comments below.?
Curious about how you or your company’s experts can be featured? Reach out to me at [email protected] or connect with me on LinkedIn: Ryan Chacon
Next week, we will be featuring experts from our Partner Community, including Leverege , Troverlo Inc. , and others who will discuss key considerations when launching IoT asset tracking. So be sure to subscribe so you don’t miss it!
See you next week!
Excellent insight by Ulla Kruhse-Lehtonen! Businesses that don't inherently leverage data to make informed decisions and iterate on product features will quickly lose market share.
Co-Creator of IoT For All | CMO & Head of BD at Leverege
1 年I'd be curious to learn how companies are utilizing user data collected from their solutions to improve the experience for the entire use base