Unique Value Proposition
???? Hello! I'm Chris and I drop a monthly(ish) post on how to make your website better.
How clear is your Unique Value Proposition (UVP)?
It takes time and focused effort to clarify what's unique about your organization and the value you provide your customers. Over the past few months, Classic City has gone through a process to evaluate and articulate our own UVP and it reminded me just how important it is to know what you're best at and articulate it in a way that connects with your potential customers.?
A lot of organizations we work with come to us because they want a website that drives better results. Making that happen requires a great front-end design and a solid technical foundation, for sure. The piece many leaders underestimate is a clear articulation of their UVP.?
Our most recent blog post, 7 Questions to Guide You to Determine Your Unique Value Proposition, will give you the most important questions to wrestle with in developing the language you'll use to connect with your target customers.?
The first question is always an interesting one ... and it's often overlooked. "Why did you first start your business?" This question helps tap into the fundamental reason why your business exists and what you aim to achieve. Sure, your business may have expanded over the years, but it's important to remember your core business and why you got started in the first place.?
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For Classic City, we're returning to our core business—building custom WordPress websites that engage audiences and deliver business results. We've significantly simplified our website, both in structure and in our copy, to better communicate this core message. Check out the updated version of our site here →.?
When was the last time you revisited your Unique Value Proposition? Is it clear—both for your internal team and for your potential customers?
If you take the time to get really clear and articulate it well, you'll attract more of your ideal customers and ultimately grow your business.?
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