Unique Close Range Marketing

In its basic form, close range marketing can be defined as an online marketing approach that uses wireless technology (such as Bluetooth and Wi-Fi) to send exclusive messages containing discounts, coupons, and special offers to selected customers of a business that are located in the vicinity of its distribution channels.

Close range marketing works because it targets clients that are located near a company’s store, and thus are more likely to respond to a call-to-action than someone who receives an email while sitting on a couch at home. All an enterprise needs to employ this marketing strategy is the customer’s permission to send messages to his phone.

The only real danger of using this marketing approach is overplaying it. Such situations occur, when a business sends messages too frequently, forcing the customers to unsubscribe and never return to the store. Thus, instead of acquiring an active buyer, the enterprise loses an occasional one.

Who Uses Close Range Marketing?

Both big and small companies can implement effective close range marketing strategies and gain significant benefits for them. However, this type of marketing can only be used by those enterprises that operate in a physical space. For example, shops that are situated in a mall can attract customers with coupons, while other companies such as travel agencies or airports can offer discounts or loyalty programs.

Other establishments that can take advantage of this marketing type include:

1. ·????????Bars
2. ·????????Restaurants
3. ·????????Banks
4. ·????????Night Clubs
5. ·????????Gas Stations
6. ·????????Theatres
7. ·????????Universities
8. ·????????Hotels
9. ·????????Stadiums and Concert Halls

Regardless of the industry, it’s being used in, the primary goal of a close-range marketing campaign is to increase the customer’s interest in a company’s product and encourage him to make a purchase.