How A Michigan Builder Slashed Time on Market by 70%

In the shadow of an unforgiving housing market, Chris Bahoora, a local builder from Michigan, refused to throw in the towel. Determined to improve his marketing and accelerate his sales, he found StageGlass – a game-changing customer insights software that transformed his planned “Blossom Homes” community into a digital masterpiece.

The housing market had reached an inflection point, with building material prices skyrocketing, interest rates rising, and prospective buyers growing progressively wary of home prices. Chris found it increasingly difficult to maintain his profit margins when pre-selling his homes.

Undeterred, Chris knew he needed a marketing approach that would captivate potential buyers and foster an enduring connection to his properties before they step foot on the premises. That's when he discovered StageGlass Digital Homes, a cutting-edge software that enabled him to transform his entire online presence. Eager to capitalize on this new technology, Chris used StageGlass to redevelop his online marketing and sales strategy.

With StageGlass, Chris showcased the planned Blossom Homes in an immersive virtual environment. Prospective buyers could now explore a property, share it with their loved ones, and develop a genuine emotional bond with the home – all from the convenience of their personal devices.

But that’s not the most important part. The immediate impact of StageGlass on Chris's business was nothing short of remarkable:

His lead-to-sale conversion rate leaped from 3% to 8%.?

The time on market per property plummeted from 3.5 months to a mere 3 weeks.

Each property sold for just under $520,000 – a staggering 9% (around $42,000) above initial asking price.

As Chris Bahoora put it,

"StageGlass made me look better as a builder, and more importantly, it brought me 3 real buyers within a week."

Chris's remarkable journey unveils the boundless potential of harnessing technology like StageGlass Digital Homes to elevate marketing efforts and drive sales for builders and developers alike. By crafting a one-of-a-kind, immersive buying experience, Chris evaded the challenges of the housing market and achieved extraordinary returns.

If you are interested in speaking with StageGlass about how the company can help you maximize sale price, increase sales velocity, and drive higher-quality leads to your developments through the creation of hyper-realistic and personalized 3D virtual tours, please reach out directly by email to [email protected] or check go to www.stageglass.com to learn more.