UNIPEGASO - Case History

UNIPEGASO

Nowdays in the fast-paced world, education is undergoing a remarkable transformation, becoming increasingly flexible and accessible. A standout example of this educational revolution is Telematic Pegaso University.

The recent commercial that I had the privilege of directing of photography had a clear goal: to convey that learning can take place anywhere, breaking down the traditional physical barriers of the classroom. Telematic Pegaso University empowers students to pursue their academic goals regardless of where they are located. Our aim with the commercial was to capture the spirit of boundless learning and spread it far and wide.

THE LIGHT SCHEME

As you can see, in order to create the perfect ambiance, we utilized a clever blend of lighting and setting. An intricate mix of Arri, Gemini, Piperlight, and other lights played a pivotal role in exuding an atmosphere of inspiration and potential in every shot. We opted to film within a white limbo, thus crafting a backdrop free from distractions, which placed the core of the message right at the center.

THE RESULT

CREDITS

CLIENT: UniPegaso

AGENCY: Picnic

PRODUCTION: BRAND-CROSS & GROENLANDIA

DIRECTOR: Pierpaolo Moro

CINEMATOGRAPHER: Stefano Bella