Unintended Consequences: How NYC’s STR Ban is Impacting Homeowners, with RHOAR

Unintended Consequences: How NYC’s STR Ban is Impacting Homeowners, with RHOAR

Every week, Alex & Annie sit down with the biggest names in vacation and short-term rentals, seeking to find the one story, idea, strategy or decision that led to their guests’ big aha moment. Hit “subscribe” to get your weekly dose of sunshine and rental gold! ??


In our latest episode, we had the pleasure of hosting Margenett Moore-Roberts and Gia Sharp, two formidable women who are passionately advocating for fair short-term rental regulations in New York City through their organization, RHOAR. Margenett, a seasoned New Yorker and host, and Gia, the co-founder of RHOAR, shared their journey, challenges, and the mission of their advocacy group.

Margenett’s Story: From Host to Advocate

Margenett Moore-Roberts has called New York home for over 20 years. After a prolonged search, she and her family finally secured their house, intending to use the second unit for supplementary income. Margenett’s cautious entry into the short-term rental market in 2017 was met with success until New York City's changing regulations threatened her livelihood. Faced with the abrupt inclusion of one and two-family homeowners in restrictive legislation, Margenett joined forces with RHOAR to fight for fair regulations.

Gia’s Experience: A Homeowner’s Struggle

Gia Sharp’s journey mirrors Margenett’s in many ways. Gia and her family, long-time New Yorkers, turned to short-term rentals as a financial strategy after extensive home renovations. Like Margenett, Gia was blindsided by the sudden legislative changes. Motivated by the need to protect their rights and homes, Gia co-founded RHOAR, mobilizing homeowners across New York City to advocate for reasonable short-term rental laws.

Initial Assumptions and the Shocking Reality

The short-term rental legislation, initially believed to target only large buildings, unexpectedly encompassed private homeowners. Gia recounted the confusion and lack of clear communication from city officials. Homeowners, reassured by officials and media alike that they were exempt, were blindsided when the law was enforced in 2023. This abrupt change left many scrambling for solutions as they faced severe financial repercussions.

The Formation of RHOAR

In the spring of 2023, amidst growing concerns and media reports, Gia and other affected homeowners came together to form RHOAR. The organization quickly gained traction, advocating for amendments to the sweeping regulations that unfairly impacted small homeowners. With members spanning all five boroughs, RHOAR represents a diverse cross-section of New York’s residential community.

A Call for Unrestricted Access

RHOAR’s primary mission is to secure unrestricted access to short-term rentals for one and two-family homeowners. The current legislation imposes stringent conditions, such as the presence of the homeowner during rentals and limitations on guest numbers, which Gia and Margenett argue are unreasonable and counterproductive.

Sympathetic Ears and Ongoing Advocacy

Despite the challenges, RHOAR has found some sympathetic ears among elected officials. The organization is tirelessly working to educate legislators on the unique circumstances of small homeowners. Margenett emphasized the importance of distinguishing between large-scale commercial operators and individual homeowners striving to maintain financial stability.

The Risks of Unregulated Alternatives

One of the unintended consequences of the current legislation is the push towards unregulated rental platforms, which lack the safety and accountability of established services like Airbnb. Margenett highlighted the dangers of such alternatives, stressing the need for a regulated, above-board system that protects both hosts and guests.

Maintaining Community and Financial Security

For Gia and Margenett, the fight is about more than just rentals; it’s about maintaining their homes, their communities, and their way of life in a city they love. RHOAR’s advocacy underscores the importance of fair regulations that consider the needs and realities of small homeowners.

Conclusion: The Path Forward

As RHOAR continues its mission, Margenett and Gia remain hopeful. Their dedication to fair legislation is a testament to the resilience and determination of New York’s homeowners. By raising awareness and mobilizing support, they aim to create a future where small homeowners can thrive without fear of unjust regulations.

Tune in to the full episode to hear more about RHOAR’s journey and learn how you can support their cause.


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