Unilever Logo History: The Story Behind the Symbol

Can you name one big brand that made a profit for over 30 years without having an officially branded visual identity? What is a visual identity? Take me saying to you, I want to get one product from Nike or Apple, your brain does not remember the font and style of the brand name but quickly clicks on the logo in your brand, right? And what do people generally do when someone creates a company? The company looks for a perfect logo that will reflect its values and connect with its consumers. However, this brand did something different. Did you guess the name? It’s none other than the UNILEVER. The Unilever logo history is quite interesting. So, stick around as we are going to have a glimpse at everything.

Let’s look closer at the Unilever logo history

Unilever was formed on September 9, 1929, through the merger of Lever Brothers-the British soap manufacturer-and Margarine Unie, the Dutch margarine producer. Both companies approached the unification with ample experience: while Lever Brothers had its roots in producing soap since the 19th century, Margarine Unie started from the lively markets for butter and margarine in the Netherlands.

The merger was done with an aim at achieving stable raw material sources during a period of intense competition. Thus it could build on a wide diversity of product portfolios for the newly merged entity. You see, soaps, detergents, margarines, cooking fats, salad dressings, ice cream, toiletries, even packaged foods. The outcome company, Unilever, became a global company with an Anglo-Dutch ancestry—an ancestry that still has a momentum in its business practices today. This is part of the broader Unilever logo history that reflects its rich heritage and evolution over the years.

The Twin Towers

The first corporate logo for Unilever was designed in 1969. The design made iconic with it a letter “U” in an abstracted form. Well, guess what? It had vertical lines bearing resemblance to the Twin Towers of the World Trade Center. The bright blue-white color scheme aimed to deliver feelings of trustworthiness and reflect a trend that felt modern and innovative in consumer goods. This initial logo represented the aspirations and vision that Unilever had in becoming a new meta-corporation after the merging of two influential entities. This is a glimpse into the Unilever logo history.

Significance of the Twin Towers Logo

The Twin Towers logo is symbolic, representing the unification of Lever Brothers with Margarine Unie. The art work creates an aura of power, reliability, and trustworthiness. Finally, it epitomizes the aspiration of Unilever to be a market leader in consumer goods. These elements resemble the Twin Towers logo, providing elegance and corporate stability to it. The consumers and all the stakeholders were interfaced by this. The branding gave a single identity to two companies in an integrated manner, thus showing unity and quality product commitment. This is all part of the Unilever logo history.

Description of the 1969 Logo

A letter “U” is stylized to give representation of the company name in an off-Trad mark in 1969. The vertical lines of the “U” reminded people about the Twin Towers, so it immediately made a strong visual connection. The Unilever logo history and the blue-white color scheme brought about a friendly and fresh image. This made the brand more accessible to the consumers. The shade of blue could represent reliability and professionalism, and white conveyed purity and simplicity. It was this combination which improved the overall perception of Unilever products.

Impact of the Logo on Unilever’s Brand Image

The logo in 1969 impacted the brand image that Unilever had in the earlier years. It helped establish the company as a trustworthy entity in the consumer goods sector. Its elegant design and form to represent the Twin Towers communicated strength and stability, thus fostering consumer confidence in Unilever’s products. By this time, the Unilever logo history had matured into the heart of the brand’s identity until the 2004 redesign. Essentially, this would leave a strong implication on reliability and quality with the Unilever brand. The shift would allow Unilever’s narrative on sustainability and innovation to be taken further toward adaptation and resonance with current consumer values in an ever-changing market.

Read More: https://www.mirrorreview.com/unilever-logo-history/