Unilever Interview, Growing your Top Line, and Groceryshop

Welcome to the September edition of Brand eComm Insights Newsletter. This month, we introduce an eBook featuring essential strategies for growing your brand's top line. We?also share a chance for you to schedule a meeting with Team MikMak at Groceryshop , and showcase an exclusive interview with 联合利华 's Ryu Yokoi on digital commerce. Plus, we celebrate MikMak ’s 10 Year Anniversary. Enjoy!

?

- Tony Sloan, Editor

FEATURE OF THE MONTH

Secrets to Growing Your Brand's Top Line in Tough Economic Times

With economic challenges and changing consumer behaviors, many brands struggle to grow their top line. As retail sales slow and margins tighten, finding new ways to drive demand is crucial for staying competitive. Our new guide explains how to adapt your marketing strategy to overcome these challenges. Inside, you'll learn:

• How to create a balanced marketing plan that drives new consumer demand
• Why it’s essential to invest in both national and retail media for growth
• Practical tips for using data to optimize your marketing funnel and increase sales

READ NOW?

Meet with MikMak at Groceryshop, October 7th-9th

Will you be at Groceryshop next month? Visit MikMak's booth and discover the latest eCommerce insights and enablement solutions to help your brand grow, commerce-first. Schedule a meeting with a MikMak team member to:?

• Connect with the industry's best eCommerce analytics and enablement experts
• Hear about grocery-specific insights and brand stories to share back with your team
• Learn about MikMak's latest product offerings, including our recent Doordash Integration, Shoppable Recipes, and our Headless Commerce API

SCHEDULE A MEETING?

BRAVE COMMERCE Podcast ft. 联合利华 's Ryu Yokoi

How is Unilever staying ahead in digital commerce? In a recent episode of the BRAVE COMMERCE Podcast, Unilever’s Ryu Yokoi, Chief Digital Officer for Personal Care North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Unilever’s bold shift toward digital commerce and performance-driven marketing. During the conversation, they explore:

• The convergence of media, digital marketing, and eCommerce, and how this integrated approach is shaping Unilever’s future strategies
• Ryu’s unique career journey from traditional brand management to running a direct-to-consumer startup, offering a deep dive into his leadership philosophy
• Unilever’s competitive strategies for thriving in an increasingly digital-first marketplace, facing both legacy and challenger brands

LISTEN NOW?

MikMak Celebrates 10 Year Anniversary

This month, MikMak celebrated its 10th anniversary! That's right, 10 years ago, Rachel Tipograph brought MikMak to life. To mark the occasion, we’ve created a special video featuring some of the incredible people who helped bring us to this moment. Hear from the investors, customers, and employees who have been an essential part of our journey. Cheers to 10 years!?

WATCH THE VIDEO?

Have any questions?

Contact [email protected]