UNILAD's Joe Clonan on the End User and their Journey.

We're very excited to have added a dedicated B2C section to the Marketing Expo this year, and the lineup isn't looking too shabby it has to be said!

We will have Joe Clonan, head of advertising at social channel giants UNILAD, sharing his expertise on our Keynote stage - this is what you can expect to enjoy from him:

WHO IS THE USER AND WHAT IS THEIR JOURNEY?

Like the used car salesman in a Del Boy coat offering deals here today, gone tomorrow, online businesses must squeeze every drop of value from engaging the customer. This talk explores the customers of online news publishers, and how UNILAD tailors its approach.

About Joe:

Joe joined UNILAD in 2015 to build the online advertising strategy and has overseen the operational growth of the company from 7 people in the London office to over 100 in 2 years. 

Joe has developed a broad knowledge of the value chain and online advertising landscape and believes in media owners doing direct and transparent business with marketers to eliminate the smoke and mirrors often found in today’s marketing economy. He has worked on both the buy and sell side of the marketing landscape, and believes accurate and relevant measurement to underpin data-informed choices are the future of marketing.

Register for free tickets now to hear from Joe and other leaders in B2C, and optimize your own strategy - https://bit.ly/2BGRZ9T

See you at the show!