Unifying the Smart Home: Platforms and Standards Ease Fragmentation
Parks Associates
International market research firm studying connected home and entertainment trends, small business, and multifamily
Platforms & Standards Ease the Burden of Fragmentation
Now, 41% of US internet households report owning at least one core smart home device, with access control and security devices like locks, video doorbells, and cameras leading the way. Smart thermostats and lighting are also perennial frontrunners. Households with smart home devices are more likely to own multiple devices than they are to own just one.
On average, smart home device owners own eight devices, and the more devices owned, the more intense the desire that they work together seamlessly and intelligently.
A unified smart home experience is the holy grail of convenience and value for consumers, but fragmentation and interoperability issues have hindered the early development of the smart home. Curated, systems-based approaches – most notably through home security platforms and hub-based smart home systems — have been critical for providing a unified, seamless, smart home experience. Still, most consumers buy point solutions for particular use cases. This widespread purchase behavior limits the opportunity for integration and whole-home experiences.
Industry players have been building standards for decades, and the new Matter standard provides a possible solution that serves an enormous number of stakeholders in the smart home marketplace, including solution providers, manufacturers, and consumers.
With 200+ leading manufacturers aligning behind the Matter protocol, the smart home industry is a step closer to offering interoperability across various brand devices and platforms. This is important because mass-market adoption of smart home technologies requires interoperability — a unified, easy, and simple experience for the end user.
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Nearly 75% of US internet households indicate that a single “mark” on a device that communicates interoperability would be an important consideration when making smart home purchases.
Looking forward, platform development and innovation that enable greater interoperability will make ecosystem system fragmentation less prohibitive to the market.
Download our complimentary White Paper, “Next-Generation Smart Home: Building for the Future,” developed in collaboration with CSA. This white paper assesses the motivations and market dynamics driving the smart home market forward, the strategies for engaging new buyers to the smart home, and expanded use cases building on the substantial landscape of existing solutions, including aging-in-place solutions, energy management, insurance, and monitoring. Download now: https://bit.ly/44Sk7pI
Join us for CONNECTIONS? 2023! CONNECTIONS? features an in-person conference May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5, focusing on the smart home market, home security, and new services for the home. The executive research conference includes presentations from Parks Associates' leading analysts and visionary sessions featuring executives in the connected entertainment and digital home technology industries. CONNECTIONS? is the only connected home event to focus on the use cases and emerging business models that will successfully engage consumers and grow revenues in the converging IoT industries - including smart home, connected entertainment, and mobile ecosystems. The audience is top executives, media, and thought leaders in the digital living markets.
Connected Health Summit is co-located with CONNECTIONS?: The Premier Connected Home Conference at the Omni Frisco Hotel. Sessions will address investments in digital health and security solutions, new choices in care, and new value provided through data integration. Parks Associates’ Connected Health Summit is a three-day executive conference focused on the impact of connected devices and IoT healthcare solutions on consumers at home.
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Strategy GTM & Sales Consultant for Technology | SaaS | AI | Fintech | Telco | Fiber | 5G | Founder @ Life Solutions Technology: AI SaaS for the People and Systemic Change
1 年Parks Associates Elizabeth Parks Exciting to see that the resident value of smart home lighting is being highlighted. I've been saying this for years.