Uniform as a crucial tool for composable commerce

A 2020?report?found that over three quarters of companies surveyed had adopted a headless approach for e-commerce or planned to do so within a year. And for good reason:

• Composable commerce enables developers to build digital experiences without the constraints imposed by traditional systems.?
• Like?headless CMS, composable commerce stores data irrespective of eventual delivery. As a result, you can sell on any page or channel you choose, becoming much more responsive as customers adopt new channels. As?this article?puts it, “The world is your storefront.”

Challenges of composable commerce

Unfortunately, certain benefits of composable commerce, particularly the freedom to build storefronts any way you desire, are problematic, posing challenges that don’t exist in traditional commerce platforms. A key issue is the inability of composable commerce to transform e-commerce from a simple catalog and ordering system into a full-fledged shopping experience.

Two reasons:

• By default, composable commerce shifts control away from marketers and merchandisers to developers, who must integrate and orchestrate systems, including commerce, content sources, customer-data sources, and marketing technology. As tools proliferate, it becomes increasingly difficult for business teams to take charge of the shopping experience without support from developers, hence delays in reacting to changing business conditions. Also, since developers are in short supply, implementation is more time consuming and costly.
• Composable commerce makes personalizing and previewing content tough to do—a rude awakening for business teams and a disappointment for customers.

In fact, according to a?2019 survey, 74 percent of customers feel frustrated with unpersonalized websites. However, adopting composable products is complicated, requiring that those products be connected so that they can work together. Uniform serves as the bridge for that connection in a?composable architecture—a process called?digital experience composition platform (DXCP)?and a critical component for building digital experiences.

Uniform as the answer

For brands that desire the flexibility and speed of composable commerce along with the control accorded by?legacy monoliths, the answer is Uniform. Available from Uniform for marketers are independent personalization tools that are absent in composable architectures in addition to the scalability, security, and speed that makes composable the choice for most modern e-commerce implementations. It’s the best of both worlds.................

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