Is Unified Fraud Prevention A Pipe Dream?

Fraudsters' genAI, advanced bots, and sophisticated attack strategies are getting harder to detect, let alone proactively prevent. But with Experian and NeuroID joining forces, fraud-fighting is about to become a lot stronger, scalable, and simplified.

Internally, we’ve been talking about Experian’s acquisition of NeuroID as not just an integration of parts, but a unification of capabilities. We’re creating a holistic solution of cutting-edge document verification, device intelligence, facial recognition, and behavioral analytics, all working in harmony and adaptable to evolving fraudster challenges. With our combined solutions, we are leading the fight against fraud in terms of scale, power, and industry knowledge.

With NeuroID’s behavioral analytics integrated into Experian’s CrossCore? platform, fraud teams get a more comprehensive, real-time view of user behavior across all touch points: from login and account openings to transactions and beyond. It's a powerful and uniquely unified approach to risk assessment and decisioning, so you can reduce fraud while maintaining a frictionless user experience.?

What’s Different? What’s the Same??

Experian has long been a leader in identity verification and fraud prevention, helping clients avoid an estimated $12 billion in global fraud losses last year alone. NeuroID, as a partner with Experian, already played a small role in this success. Now, with NeuroID’s capabilities fully embedded within CrossCore?, this integration is more than just the sum of its parts: it’s a strategic powerhouse that redefines the capabilities of fraud teams to get deeper insights, faster.

NeuroID behavioral insights are a powerful new signal to any fraud stack, helping to detect fraudsters based on suspicious behavior at any point on their user journey. Paired with device intelligence, this offers a comprehensive view on its own of whether a user is risky, or even a human. But it doesn’t tell you who that human is, or if they’re claiming to be someone they’re not. By pulling in and centralizing identity checks, device risk, and behavioral data into a single platform, Experian and NeuroID provide a streamlined and powerful tool in the fraud fight that captures not just whether intent is risky, but whether the user is who they say they are.

The Power of One Provider

Fraud teams are constantly having to pick and choose new combinations of tools, while guessing at the power of evolving fraud attack vectors, and then pay for capabilities they don’t need or want. Overengineered fraud stacks are an industry-wide struggle. We talk to teams every day who say that they want something simple and sophisticated: an integrated view of fraud risks across multiple data points, for that lauded SaaS approach of one-single-pane-of-glass that will make it easier to monitor fraud risks holistically, without juggling multiple, disjointed systems.?

Managing multiple vendors for different aspects of fraud prevention can create silos, slow down response times, and lead to gaps in your defense strategy. Experian and NeuroID’s unified, best-practices approach brings many distinct advantages:

• Streamlined Operations: With everything managed through one platform, you can reduce complexity, save time, and minimize the risk of miscommunication between different systems and undetected gaps in fraud stacks.
• Enhanced Data Insights: Experian’s vast data consortia, combined with NeuroID’s behavioral analytics, provides a richer, more detailed understanding of both legitimate and fraudulent user behavior.
• Faster Innovation: With NeuroID’s capabilities fully embedded, Experian’s suite can quickly adapt to new fraud trends, rolling out updated solutions faster than competitors who rely on multiple vendors.
• Scalable and Future-Proof Solutions: As your business grows, so can your fraud prevention strategies. Experian’s scalable solutions ensure that you’re always protected, no matter the size or scope of your operations. Behavior from NeuroID is seamlessly scalable and nearly future-proof. When you can trust your fraud engine, you can open up to more risk—which is crucial to more growth.?

What This Means for You

Of course, we’re excited for all the possibilities of this unified approach. But don’t just take our word for it. Industry insiders have been calling the Experian acquisition of NeuroID the next step to building “a powerful orchestration tool,” and the best tool to “fight fraud amid surge in sophisticated financial crime,” with NeuroID “complement[ing] the CrossCore identity verification and fraud risk platform’s suite of diverse functional offerings by providing an additional layer of prediction and insight into behaviors displayed during online applications.”

If you’re already an Experian or NeuroID customer, you can now expect even greater protection and smoother operations as we continue to innovate and integrate. Not yet a customer? Now is the perfect time to explore how our combined offerings can safeguard your business against the ever-growing threats of digital fraud.?

If you’re already subscribed to this newsletter then you’re set with insights into the latest trends, innovations, and best practices in fraud prevention. Stay tuned for much more on how our NeuroID, now a part of Experian, is paving the way for the next generation of unified fraud prevention.