A Unified Control Experience at Home

While consumers now have more choice in security solutions, interoperability and installation issues continue to be a problem for consumers. As of Q2 2021, 36% of U.S. broadband households owned at least one core smart home device, and 25% owned three or more. The vast majority of smart home devices are self-installed, but almost one-third of consumers have these devices professionally installed. 36% of all households own a home security system and 50% of those purchased in the last year were self installed.

Time and technology will exacerbate these differences. Home security and smart home players are currently very much focused on differentiation, product development, messaging, partnerships, and channel expansion in the near term future to capture the next security seeking consumer.??

This is an excerpt from Parks Associates library of research. For more information visit?www.parksassociates.com