Unfiltered Thoughts Ego: The Big Blocker

Let’s talk about ego. You know, that little voice in your head that claims to always have your back but sometimes sabotages you instead.

Ego is a sneaky thing, especially when it comes to our ability to communicate and build strong relationships. Most of the time, you don’t even realize it’s there, lurking in the background. But when it takes over, it can derail your ability to lead, influence, and—surprisingly—even drive customer success.

Ah, but wait—let me guess. You don’t think you have an ego, right?

Okay, let’s test that theory...

Picture this: You’re in a meeting, sharing an idea you’re really proud of. But instead of listening to feedback or considering other perspectives, you get defensive. You start thinking, “They just don’t get it—my idea’s great!” Sound familiar? Yeah, that’s your ego talking.

Suddenly, it’s not about the idea anymore—it’s about proving you’re right. And before you know it, you’ve lost the room. Without realizing it, ego just created a roadblock.

This is especially tricky in customer success. When ego gets in the way, you’re no longer focused on what the customer needs. You’re focused on how great your solution is. The key to real customer success is staying open—open to hearing what others are saying, both with their words and without. Customers won’t always tell you exactly what they need, but if you’re listening with empathy and humility, you’ll pick up on those subtle cues.

When the ego is in charge, it blocks those cues and can shut down any real connection.

Here’s a real-life example: I recently spoke with the CEO of a software development company. This guy was a textbook example of a thoughtful leader—no ego in sight. He wasn’t focused on his achievements but was all about his team and how they were aligned with the company’s mission. He even engaged me in some back-and-forth ideation, asking for my input. That’s the kind of humility that builds trust—and success. Not ego.

When your ego is in check, you’re open to learning and growing. You leave room for real connection, which is what people respond to. No one wants to work with someone who’s wrapped up in themselves. People want leaders who can listen, adapt, and take feedback—even when it means admitting they don’t have all the answers.

And just so we’re clear, ego doesn’t discriminate. It doesn’t matter if you’re a CEO, coach, player, or parent—keeping your ego in check is key to success in every aspect of life.

So now the real question is: Can you recognize when your ego is taking the lead? I’ll admit, I’m still a work in progress on this one...

Be authentic. Be real. Be kind.

-David

This topic is part of my Unfiltered Thoughts series, where I’ll dive deeper into the ways ego blocks success and how we can overcome it.