Is This An Unfair Advantage For Advisors?
Facts. You can never argue against them.
Speaking of facts, did you know:
- Internet users have an average of 5.54 social media accounts
- People aged 55–64 are more than twice as likely to engage with branded content than those 28 or younger
- There are now more than 50 million small businesses using Facebook Pages to connect with their customers (Source: Facebook). 4 million of those businesses pay for social media advertising on Facebook. (Source: Forbes)
- 22% of the world’s total population uses Facebook
- Facebook has 79% of American internet users. Based on total population, (not just internet users) 68% of U.S. adults (you know, your customers) use it.
But why did I just throw you those random facts?
Well, they aren’t random, for one, they are essential clues to show you that if you aren’t utilizing these massive platforms, you have a serious competitive disadvantage!
So, what about this this competitive advantage I’m talking about?
I’m talking about Social Media Advertising!
Specifically, Facebook advertising.
But, why is this such a competitive advantage for advisors?
Here’s just a few reasons;
- virtually NO ONE in the Financial Service Industry realizes the power of it.
- virtually NO ONE knows HOW to use it, to it’s full potential.
- almost NO ONE is actually using it….
Maybe you’re wondering; “Well, how can I?”
In the next few minutes I’m going to share with you a very powerful and simple way you can capitalize on this golden opportunity.
Facebook Ads alone will not give you a competitive edge though.
Facebook is just a means to reach thousands, even hundreds of thousands of you ideal clients as you pay per click (PPC). So, you only pay Facebook when somebody resonates with your message and wants to learn more.
This is an insanely powerful concept. You get to strategically place your message in front of your ideal clients AND only pay for that Traffic, if they click on your ad….
Yeah, getting a bunch of clicks to my website is cool and all, but what if they don’t schedule a call or take action?
Well, this is where this whole things get so exciting!
We live in the age of Social Selling. That being said, people do not like to be sold, they like to be educated. Then based on their new found knowledge, they will make an educated buying decision or request to learn more.
I’m going to show a ridiculously simple way to educate your ideal clients AND convert them into a qualified appointments in your calendar.
WOW. Doesn’t that sound awesome? Well, would you like to find out how?
I mean I guess I show you, but I should be charging for this stuff, seriously.
It’s called a Webinar Sales Funnel.
In essence what we are doing is:
- Placing strategic messages that appeal to your ideal clients (via Facebook ads)
- After they click on the ads, you send them to a Landing Page (to capture them as a lead) if they would like to get access to your Webinar Presentation where you teach them something of value.
- After the webinar you then extend an invitation for a Free Consultation or Free Risk Analysis of some sort.
- They then click a button below and are taken to a schedule page where they can instantaneously schedule a call right in your calendar!
- Lastly, you ask them to fill out an application or survey to pre-qualify them BEFORE we get on the call with them, or to see if it’s even worth it to get on the phone will them in the first place.
And the BEST part?
This is all A-U-T-O-M-A-T-E-D.
So, just to reiterate the power of this system and how it can provide you with a ruthless competitive advantage:
- You can get in front of your IDEAL clients anywhere in the world, at anytime, and reach them from any desktop, tablet, or mobile device.
- You have a system to CONVERT that lead into a phone call, all while you go about your daily life, even while you’re sleeping or driving your kids to school.
- You can get in front of prospects and leads BEFORE any of your competitors even attempt to.
- You don’t have to do any prospecting, cold-calling, seminars, dinners, any of those traditional forms of marketing.
- You can scale your business exponentially as each new client you bring on can provide you with quality referrals.
You can have shear dominance in your sector. Become a true thought leader.
Now you’re probably wondering; “how can I set something like this up in my business?”
Well, now I guess you have 2 options.
One, you can go and use this truly powerful information and create yourself your own Webinar Sales Funnel and take years learning the Facebook marketing platform,
Or, you can have someone like me who’s ran countless campaigns, went through all the trial and error, to create this battle tested system for you, and also run your Facebook Ads to generate appointments like nothing you’ve ever seen….
You can definitely go and create your own system, it may take you a year, or two, but boy once you get it, you’ll be sending me endless thank you notes.
BUT, if you’d rather me do it for you and shave 2–3 years off your learning curve, and start generating you appointments immediately, you can go ahead and schedule a call with me today.
Here’s the link ??? Breakthrough Marketing Strategy Session ??
It’s a 30–45 minute Marketing Strategy Session (usually charge $349.00/session) where I ensure you get both clarity and value. First, I’ll get to know you and your business more, then by the end of the session, you will have a plan of action in which you can implement to start generating qualified appointments and grow your business.
If it makes sense and I feel we're a good fit, I may extend an invitation to you to work with me as one of my clients. If not, I’m sure you will receive an insanely valuable session, and I’ll refer you in the right direction if need be.
Here’s The Link Again: ??? Breakthrough Marketing Strategy Session ??
I look forward to speaking with you on your Breakthrough Marketing Strategy Session!
To your success,
-Mitch
P.S - For more information about this system check out this awesome article I wrote where I dive deep and peel back the curtain:
The Complete Lead Generation Road Map
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Mitch Gonsalves is a Digital Marketing Consultant that helps Financial Advisors & Wealth Managers generate clients by creating automated lead generating systems. He specializes in Direct Response Marketing and is a Facebook Advertising expert. Mitch is an Entrepreneur and an Investor in the Global Financial Markets.
Connect with Mitch.