Are unengaged subscribers propping up your membership numbers
Letterhead
Who knew something as simple as a newsletter was the best way to grow your business… We did ??
The Economist is introducing a new subscription tier called Economist Podcasts+ starting on Thursday. The tier will provide subscribers with exclusive access to all of The Economist's current and new podcasts. This move comes as audio has become the fastest-growing platform for the company in terms of audience growth. Executives believe subscriptions can help harness this momentum and bolster revenue.
New research indicates passive renewals could boost revenue for publishers by up to 200% - the cancellation rate is 8% when subscribers must take action to renew versus just 2% during automatic renewal months. This highlights the extent to which some revenue relies on unengaged subscribers.
Curbing the decline of local news through engaged journalism - Local news outlets are struggling with declining revenue and public trust. New study shows engaged journalism, where newsrooms report on audience questions, can strengthen community ties and provide revenue.
When focused on daily or monthly KPIs, it can be easy to lose sight of the long-term prospects for your media project. Here are two classic tools that can provide valuable insights into your project's future.
Successful newsletter creators are experimenting with unique strategies to spur growth beyond the usual tactics. Here are 8 examples to inspire your newsletter's expansion.?
Google is rolling out a new "Limited Ads Serving" policy for first-time advertisers to reduce misleading ads. During a probationary period, new advertisers' ad impressions may be limited as Google evaluates their compliance history.?
The 10 Best Newsletter Niches - If you’re interested in starting a newsletter but don’t know what to write about, this is for you.?
The Scrappy Research That Improved My Customer Journey -?Becky recently conducted a simple 20% subscriber survey and 1-on-1 calls. Just this basic research provided the insights I needed to streamline my service and product offerings by 75%!
Lenny just reached 500,000 Subscribers. Here are 10?lessons learned from building his newsletter.?
Why Email Is Still the Original Killer App -?Despite social media's attention, email newsletters continue thriving in 2023. As traditional media outlets struggle, newsletters report revenue and advertiser growth.
Navigating Nonprofit News Cycles - Recent layoffs at The Texas Tribune underscore a harsh truth: nonprofit news faces market pressures too. Proactive financial planning, balancing innovation with sustainability, and strategic adjustments are key to weathering the storms. There are no easy solutions, but preparation and vigilance provide stability when news cycles hit bumps.
THE LATEST AT LETTERHEAD
A smarter way to build.
The Letterhead browser extension brings efficient curation and ad tracking to your fingertips, so you can work smarter, not harder.
Users can instantly save content to their feed with one click for simplified newsletter creation. Letterhead's got your back with auto-tagged curations for easy searching.
Ad managers can quickly grab HTML from promotions and paste it into other platforms. Letterhead logs teammates' ad placements too, so tracking's a breeze.
Who doesn't love a smoother newsletter workflow? ??
"Smart is raising a newsletter that will be successful on its own but still pays you revenue."
- Marc Lewis
IN THEIR OWN WORDS
Maximizing Reader Engagement on News Mobile Apps
Mobile apps provide publishers with an always-available channel to connect with readers. But how can news organizations truly capitalize on this potential? A close examination of innovative engagement features offers key insights.
Recent techniques publications are using:
领英推荐
As this breakdown shows, personalized and interactive features are at the core of next-level mobile engagement. Publishers must leverage their apps as an owned channel to build reader relationships over time.
For more on these tactics and examples, see the full article written by Madeleine White on the Audiencers.
TOOLS AND READS THAT CAUGHT OUR ATTENTION
Discover valuable tools and tutorials for newsletter, media, marketing, and growth:
Team's Tech Picks
If you find yourself taking screenshots on a regular basis, consider using BrandBird to turn those screenshots into polished, on-brand graphics.
You can easily customize your screenshots with your brand colors and create visually compelling images to use in videos, social media posts, etc.
CLASSIFIEDS
Discover roles in newsletters, journalism, and publishing. Need an intern or have a vacancy? Hit reply and let us know.
SURVEY
We want to hear from you! We're conducting a short survey to learn more about your preferences and perspectives on our newsletter. Your feedback will help us create a more valuable experience tailored to your needs.
As a token of appreciation, every survey respondent will be entered into a raffle to win a $100 Amazon gift card!
Got forwarded this email? Subscribe here.
Hello there! ??♂? I'm Bruce, the man behind Media Mentions.
If you're digging our newsletter, here are some fantastic ways to shower us with your support: