Undoing Harm - Tarzan Kay

I'm the host of On the Schmooze, a weekly podcast that features interviews with talented professionals who have achieved success in their field or industry. I ask probing questions to get them to share untold stories about their leadership journey and how they built and sustained their professional network.

Put insights from me and my guests into action this week and you’ll benefit for years to come.

OTS 322: Undoing Harm - Tarzan Kay

Today’s guest dreams of a world where email marketing is fun and everybody wins.

She teaches email marketing skills to online businesses, digital course creators, and freelance service providers. She came up in her career writing copy for popular programs in the online marketing space. She very soon created her own programs teaching business owners how to write story-powered emails and sell using the principles of persuasion.

For the last three years, she has been slowly dismantling her 7-figure boss-babe empire and unlearning the systems of influence and indoctrination taught her as a new business owner. She is keenly aware of how the use of Cialdini's principles of persuasion can cause harm, especially in the coaching industry. She has now dedicated her work to undoing that harm and teaching sales strategies that leave space for conversation and critical thinking.

Please join me in welcoming Tarzan Kay. 

In this episode, we discuss:

• Her experience leading a mastermind and realizing she was not a leader. “I thought that I had a right to be leading these people. It was privilege.”
• When she learned writing was going to be her future, so she went to music school, then law school.
• The importance of really wanting something as the base momentum to achieving it.
• Why she left school while on a trip to visit her sister in Australia.
• The origin story of her business as a copywriter.
• Her strategy about taking courses and enrolling in programs.
• The importance of her early hire of her virtual assistant.
• Why she talks to her virtual assistant before making a spending decision.
• The concept of persuasion being weaponized as an online business owner.
• Her laying off all her employees and only keeping her virtual assistant.
• How she nurtures and sustains her network.

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ABOUT ROBBIE: www.robbiesamuels.com/about

Business Growth Strategy Coach

Robbie coaches inspiring entrepreneurial women in their 50s and beyond (and a few awesome men) to grow their impact and income by building an audience before launching new revenue streams.

WHO YOU ARE:

You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you’re running out of time.

The reason options are overwhelming is that you’re looking at them as a series of disconnected steps when to make the most of your time, you need a strategy that connects only the most important and highest impact ones.

You know that if you try to do everything, you’ll accomplish nothing. This means, to achieve your goal, you have to invest in a strategy to put time on your side.

WAYS ROBBIE OFFERS SUPPORT:

As a relationship-based business growth strategist, Robbie will work with you one-on-one to design a year-long plan that consists of three 12-week sprints, each followed by 4 weeks of reflection/assessment, rejuvenation, learning, and strategic planning. This will allow you to sequence your goals, create momentum, and leverage your limited time.

Have a project that you want feedback on or need assistance with a specific strategy? He offers half-day strategy sessions.

Already selling but feeling stuck around how to increase your revenue? Sign up for a one-day mastermind with fellow entrepreneurs to break through to the next level.

Ready to dig into your network to validate a solution you’ve been working on to see if you can build an audience for it before launching? Sign up for the 12-Week Idea to Offer Incubator.

Want accountability, support, and guidance as you implement your strategic plan? Learn more about his year-long Wake Up Your Network mastermind program.

These are not right for everyone; they're personalized offerings and are priced accordingly.

WHAT MIGHT YOU WORK ON?

In his coaching work with entrepreneurs, his clients focus on the areas where they'd like to grow, which may include:

• Creating a strong sales conversation framework
• Building your referral network
• Lead generation through a relationships
• Growing your visibility in your industry
• Increasing your ability to attract the right kind of clients
• Identifying and launching a minimally viable offer
• Breaking through whatever bottleneck is holding you back from getting the results you want and deserve
• Becoming a published author and marketing your book successfully
• Improving your virtual presentation skills

LEARN MORE AND SCHEDULE A CHAT: www.robbiesamuels.com/coaching

Robbie is excited to support you in reaching or exceeding your goals.

Keynote Speaker

Interested in booking Robbie to speak? At www.robbiesamuels.com/speaking you’ll find video clips and a description of his talks. 

Watch his TEDx talk “Hate networking? Stop bageling and be the croissant!” at www.robbiesamuels.com/TEDx.

Stay Connected

• Connect with Robbie on LinkedIn
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• On the Schmooze podcast archive – weekly since July 2016!

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