Understanding Your Network Marketing Team Personality Types & How to Support Them

Published 14th Feb 2025 | Saima Qasim

Everyone in your team has a different motivation, a different WHY for starting their business and they each bring a unique skill set. As a leader, it’s up to you to bring out the best in every member of your team, but identifying what different people need can be difficult. In network marketing, every team member has a unique motivation and personality that drives their success. Identifying these differences allows you to nurture their strengths and support their journey effectively.

Based on insights from industry leaders, Analyst identified seven common types of network marketers found in most teams. Understanding their characteristics and needs will help you build stronger relationships and maximize their potential.

The 7 Types of Network Marketers & How to Support Them

• Shopper
• Social Butterfly
• Quiet but Conscientious?
• Builder
• Leader
• Serial Network Marketer
• Seasoned Expert

1- The Shopper – Loyal Product Enthusiast

They just love the products!?These individuals are passionate about the products and consistently purchase them. While they may not focus on team building, their enthusiasm makes them natural brand ambassadors.

?How to Support Them:

• Keep them updated on new product launches and special deals.
• Encourage them to share their experiences to attract potential customers.
• Show appreciation for their loyalty to strengthen their connection with the bran

2- The Social Butterfly – Community Connector

?At a Network they are the naturals. Chatting with everyone, making all the attendees feel special.

Online, they’re excellent at interacting with the team on social media. They know when it’s someone's birthday and have probably already messaged them a personalized e-card.?With their outgoing nature, social butterflies thrive in building relationships. They bring energy to team events and build a strong sense of community.

?How to Support Them:

• Involve them in planning social events and team gatherings.
• Leverage their ability to boost team morale by recognizing their contributions.
• Keep them informed about team dynamics, as they often know when someone needs support.

3- The Quiet but Conscientious – The Silent Achiever

Unlike most extroverted network marketers, these individuals prefer to work quietly behind the scenes. They are dedicated, organized, and have strong customer relationships. In general, most network marketers are extroverts as the industry maps onto their qualities of thriving in social and networking situations.?

?How to Support Them:

• Regularly check in with them, as they may not openly seek help.
• Provide opportunities for them to share best practices without putting them in the spotlight.
• Acknowledge their hard work to boost their confidence and motivation.

4- The Builder – The Hustler

These go-getters are focused on expanding their customer base and consistently work hard to achieve their goals. Hard workers, they have more customers than anyone else in your team.

?How to Support Them:

• Offer productivity tips and organizational hacks to help them manage their growing business.
• Remember them to take breaks to prevent burnout.
• Be available to address their challenges and provide guidance when needed.

5- The Leader – The Natural Influencer

Leaders have a natural ability to inspire and guide others. They are excellent at bringing new members to the team and ensuring everyone stays aligned. Leaders are good at talking to new people support them and bringing them in energetic environment. They’re excellent at disseminating information and ensuring that everyone feels supported and on the same page.?

?How to Support Them:

• Recognize their leadership potential and offer them mentorship.
• Check in on their well-being, as they may prioritize their team over themselves.
• Assist them in managing team challenges to maintain overall harmony.

6- The Serial Network Marketer – The Opportunity Seeker

These individuals have experience in multiple-direct selling companies. They are enthusiastic and always looking for the next big opportunity. ?Always Passionate, enthusiastic, excited to get started and get to know everyone, they have a lot of stories to tell.

?How to Support Them:

• Have an open conversation to understand what they truly want from this opportunity.
• Help them create a clear plan to achieve their goals.
• Provide consistent motivation and follow-ups to keep them engaged.

7- The Seasoned Expert – The Industry Veteran

With a wealth of experience and strong connections, seasoned experts bring valuable insights. However, past success doesn’t always guarantee future results. Excellent speaker has lots of experience and connections. Knows a lot about the network marketing industry.

?How to Support Them:

• Everyone wants respect. Show respect for their experience while guiding them through your team’s strategies.
• Ask for their input while also sharing your own expertise.
• Track their progress and provide data-driven feedback to ensure success.

The Key to Leadership Success: Understanding the ‘WHY’

Why is ultimately important. Every knowledge we drive from questioning Why? How? When? Where? Who? Which? ?While these personality types provide a helpful framework, your leadership success lies in understanding each team member’s WHY, the reason they joined network marketing. People evolve, and their motivations change over time.

By maintaining open communication and building a supportive environment, you can bring out the best in your team and help them achieve their goals.

SparkvidLead Motivation

By Every single disciplinary day that brings you closer to turning your dreams into reality!

Source: Penny

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