Understanding Your Digital Audience and The Phase They Are In

Video & Presentation Slides From the Benchmark Search Conference brought to you by Click Consult

Video Presentation

Slide Presentation

• Too many people focus their efforts on the ‘researching and buying phases’ of the consumer buying cycle…

• The solution: Focus on relevancy, the spectrum between ‘what you would like to say’ and what your ‘target consumers are interested in’

• There is no ‘average user’, people approach the buying process in a multitude of different ways

• Each audience type has its own behaviour and requires its own individual targeting strategy

• Truly research your audience before creating any marketing material; find out what they say, need and read

• Continually research and understand your audience, recognise where they are in the sales funnel and always keep in mind that not every piece of content needs to sell

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