Understanding Your Client’s Needs Before They Speak
Colleen McKay
Transformational NLP Coach & Business Growth Strategist | Helping Service Professionals and Entrepreneurs Master NLP for Better Communication, Goal Achievement, and Personal Growth
Effective communication in business isn’t just about words—it’s about understanding the unspoken. By observing subtle cues, you can gauge a client’s emotional and mental state before they even say a word. Here’s how to start every meeting on the right foot by mastering the art of reading the room.
1?? Observe Body Language
Nonverbal communication can reveal a client’s true feelings.
Take note of these signs to better understand their comfort level.
2?? Listen to the Tone
The tone of voice often conveys emotions that words alone don’t.
Matching their tone can help you build rapport and establish trust.
3?? Note Verbal Cues
Pay attention to the language they use.
These cues can help you understand their mindset and tailor your responses accordingly.
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4?? Ask Open-Ended Questions
Encourage your client to share more about their thoughts and feelings. Examples:
These questions provide insights into their priorities and concerns.
5?? Reflect and Adapt
Use your observations to adjust your approach in real time.
This demonstrates empathy and makes them feel understood, strengthening your connection.
Why It Matters
Mastering these skills not only improves your communication but also fosters trust and collaboration. By reading the room accurately, you’ll be better equipped to meet your clients’ needs and exceed their expectations.
?? How good are you with reading non-verbal cues?