Understanding What Causes People to React or Take Action

?Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action??

Tracy Trost is a neuroscience marketing expert and the lead visionary at?TCM Creative, where he creates fundraising commercials for non-profits. He’s also a feature and documentary filmmaker who’s worked in television for 30 years.

Tracy has spent over 30 years in the marketing world and has found that the big question is always how to create something that will cause an audience to take action. Like many of us, Tracy didn’t always realize that he was triggering people subconsciously. He just thought he was a great marketing guy who was able to hit on the right mix of pictures, copy, taglines, headlines, and other elements that caused the viewing audience to take notice.

About 6 years ago, sparked by curiosity about why people reacted to different marketing materials and not others, Tracy began exploring the neuroscience behind those reactions.

Tracy has always enjoyed talking to people, getting their stories, and really understanding what makes them tick. But it wasn’t until he entered the world of non-profit fundraising, where ROI is measured down to the penny, that he started thinking about how he could refine his skills to the point where he could understand what causes someone to give when they see one commercial versus another.

Tracy noticed that he’d put out an ad that worked well but when he tried to create something similar, things wouldn’t always work as well. That’s when he started studying why people do what they do, and what’s common to all of us that causes us to react or respond.

Tracy says that businesses ought to pay attention to neuroscience because we’re using it all the time without even realizing it. When we have success, we pat ourselves on the back but then when we’re asked to recreate that success, we don’t really know what it was that worked.

We need to get an understanding of why people do what they do, and what causes them to react or take action. If we can have that “recipe” when we’re creating our marketing materials, we can make sure that we’ve got those ingredients in there. Then we give ourselves the best possible chance of success. If we understand how our audience’s brains work, we can be better marketers.

*This article was taken from?https://www.socialmediaexaminer.com/neuroscience-marketing-how-people-make-decisions-tracy-trost?