Understanding VIP Definitions
This post will provide a simple definition sheet to clarify key focus areas in iGaming VIP. Understanding the basic concepts of a VIP, VIP Player Management System, VIP Program, and common VIP terminologies such as LTV, Purchase value, VIP Tiers, VIP Segment, Pre-VIP, VIP Account Manager/Host, and Review periods. This will lay the groundwork for further exploration as we dive into the VIP realm.
What is a VIP?
A VIP, or Very Important Person/Player, is a valued player within the industry who exhibits exceptional loyalty, high spending, or significant influence. VIPs are typically recognised and treated with special privileges and tailored services.
What is a VIP Player Management System?
A VIP Player Management System is a specialised software or platform that effectively manages VIP players. It encompasses tools and features to track player activity, analyse data, personalise interactions, and streamline communication. A VIP Player Management System helps optimise engagement, loyalty, and overall player experience for VIPs.
What is a VIP Program?
A VIP Program is a structured approach implemented by iGaming operators that cater for VIP players. It involves providing exclusive benefits, rewards, and personalised experiences to enhance player engagement and foster loyalty. VIP Programs often consist of tiered systems, tailored promotions, dedicated points of contact, and other incentives to cater to different levels of VIP segments.
VIP Review Terminologies:
LTV (Lifetime Value): LTV refers to the overall value generated by a player throughout their lifetime engagement with an iGaming operator. It considers factors such as total spend, play frequency, and customer longevity.
Purchase Value:
Purchase value represents the amount of money a player spends on deposits within the iGaming platform.
VIP Tiers:
VIP Tiers are hierarchical classifications that segment VIP players based on their status, activity level, or spending. Each tier offers different benefits and rewards to incentivise VIPs. The higher the tier, the better the reward.
领英推荐
VIP Segment:
VIP Segments are groups or categories of players that share common characteristics, such as spending patterns, gameplay and product preferences, or demographics.
Pre-VIP:
Pre-VIP refers to players who exhibit the potential to become VIPs but have yet to reach the required thresholds or criteria to be officially classified as VIPs.
VIP Account Manager/Host:
A VIP Account Manager or Host is a dedicated professional who acts as the primary point of contact for VIP players. They ensure personalised services, handle enquiries, resolve issues, and build strong relationships with VIPs.
Review Periods:
Review periods are predefined intervals during which VIP players' performance, activity, and loyalty are assessed to determine their standing within the VIP Program.
To conclude, by familiarising yourself with the fundamental concepts of a VIP, VIP Player Management System, VIP Program, and common VIP review terminologies, you now have a foundation to understand further discussions focused on strategy and best practices in managing and engaging VIP players. Stay tuned for upcoming posts that dive deeper into the multi-layered world of VIPs.
Disclaimer:
The VIP Topics, Opinions, and Insights presented in this post are intended to encourage discussion and possible debate. All content is created in a personal capacity and is unaffiliated with any organisation. It is important to note that each post is not intended as professional advice. It is highly recommended to consult with qualified experts or VIP professionals who can provide guidance tailored to your specific needs and circumstances before attempting to launch a VIP Player Management strategy or program.